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More than 25% of Video Viewing is Off the TV; Ad Predictions for 2012

April 17, 2012

More than 25% of all video viewing in broadband homes in the U.S. is taking place on venues besides the TV, according to fresh data from research firm, Parks Associates. That includes PCs, smartphones and tablets, and that’s also a weekly figure, underscoring that off-TV viewing is becoming a regular behavior for consumers. What’s more, about one-third of homes said they’d streamed a TV show in the past 30 days.

From the article, "More than 25% of Video Viewing is Off the TV; Ad Predictions for 2012" by Daisy Whitney

Previously In The News

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Parks Associates has produced a new report that says 6% of all broadband-capable households make use of a streaming video service paid for by someone who doesn’t live there, and 20% of streaming vi...

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If predictions from Parks Associates are correct, this should be a good season for connected devices like Chromecast, Amazon Fire TV and Roku. That's mainly because they’re cheap and small and, if...

Some New Data Emphasizes The Drift To OTT Viewing

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Marketers: Time To Go 'Over The Top' With Video?

New investments in OTT and recent consolidations in the space seem to show that OTT technology is here to stay. In fact, new research from Parks Associates here shows that OTT video adoption is inc...

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