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More than 25% of Video Viewing is Off the TV; Ad Predictions for 2012

April 17, 2012

More than 25% of all video viewing in broadband homes in the U.S. is taking place on venues besides the TV, according to fresh data from research firm, Parks Associates. That includes PCs, smartphones and tablets, and that’s also a weekly figure, underscoring that off-TV viewing is becoming a regular behavior for consumers. What’s more, about one-third of homes said they’d streamed a TV show in the past 30 days.

From the article, "More than 25% of Video Viewing is Off the TV; Ad Predictions for 2012" by Daisy Whitney

Previously In The News

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Chromecast, Cheap, Efficient And Now Challenged

So, from what it appears, or at least as it’s written, the early adoption of Chromecast by American consumers has now cooled significantly, or at least that’s the word from Parks Associates in a wi...

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Digital Video Views On Rise

Digital TV-video viewing continues to climb -- but it's still way behind traditional TV consumption. Parks Associates says U.S. broadband households spend on average 1.3 hours per week watching...

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