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New Strategies For Growth: Insights From The PowerHouse Alliance

According to Parks Associates, smart home device adoption is increasing, with nearly 30% of U.S. internet households now having three or more smart home devices. Additionally, as we are seeing smart home system owners continue to add devices post-initial purchase, it’s clear that the demand for integrated and comprehensive smart home systems has not waned.

From the article, "New Strategies For Growth: Insights From The PowerHouse Alliance" by Dennis Holzer

Previously In The News

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In its latest round-up of the strength of cord-cutting in the country, 360 View: Entertainment Services in US Broadband Households, Parks found that antenna-only usage has steadily increased since 201...

Fifth Of US Broadband Households Cancel OTT Service In Last 12 Months

According to Parks Associates’ OTT Video Market Tracker service, the overall churn rate for OTT services has been stable for the past year, with top services Netflix, Amazon and Hulu actually reducing...

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Entry into the smart speaker market makes sense for a company with smart home aspirations. "As the success of Echo and Google Home took off, everyone expected Apple to follow suit," said Brad Russe...

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Parks Associates research recently found that well over 60% of households now subscribe to one or more OTT video services, with a third subscribing to two or more services. Indeed, 88% of computer-bas...

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