Register

I agree with the Privacy Policy

In The News

OTT Churn Rates Pass 50%

November 30, 2017

TV customers have a high rate of starting and stopping many new OTT services.

Parks Associates says that with the exception of Netflix and Amazon Prime, OTT services experience churn rates exceeding 50% of their subscriber base.

Research also shows that more than 50% of U.S. OTT subscription homes subscribe to multiple OTT video services. Of these multi-OTT households, 81% use Netflix plus some other service or combination of services -- mostly Amazon or Hulu.

From the article "OTT Churn Rates Pass 50%" by Wayne Friedman.

Previously In The News

Walmart confirms $2.3 billion Vizio deal; Walmart Connect to benefit

The Walmart Vizio deal comes as competitor Roku has a 25% share of the connected TV market, based on smart TV operating systems in use, according to Parks Associates. Amazon makes up 17% of the market...

Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business

“This is a good move by Walmart,” says Elizabeth Parks, president of the market research firm Parks Associates. “It sets the company in a position to compete with Amazon in new ways.” “Walmart isn’...

Walmart buying TV-brand Vizio for its ad-fueling customer data

According to a spokesperson for Parks Associate that Ars Technica spoke with, Vizio has 12 percent of connected TV OS market share. WSJ reported last week that Roku OS has more market share at 25 perc...

Disney intros shoppable streaming TV ads via second-screen – Industry Voices: Sorensen

Parks Associates data shows that the vast majority - 88% of internet households shop online at least monthly. 62% of respondents shop on a mobile phone and 60% shop on a computer monthly. Parks Ass...

‹
1
2
...
27
28
29
30
31
32
33
...
643
644
›