Register

I agree with the Privacy Policy

In The News

RTB Is Growing Up

September 26, 2012

It was recently reported by Parks Associates that real-time bidding (RTB) accounts for 12% of total digital display advertising. While 12% may seem like a small percentage when you consider how much airtime the industry devotes to RTB, that 12% actually represents a roughly $800 million business.

RTB is quickly moving beyond its infancy and into its adolescent stage of life. The first demand-side platform (DSP) was introduced in the early 2000s and it took less than one decade for DSPs to change the way that media had been bought and sold before. We’ve already come a long way since the inception of using data to reach audiences, and moved beyond initial challenges such as scale, standardization, and infrastructure. As a result, we now have search data, site-level data, offline and online data flowing through our auction-based systems. Each of these positive steps and signs of growth help to push the industry; however, as with any stage of life, new challenges set in.

From the article, "RTB Is Growing Up" by Aaron Doades.

Previously In The News

Pay TV Subscribers Changing Packages, Not Necessarily Leaving

Nearly a quarter of consumers who subscribe to pay TV made changes to their subscriptions over the past year. But that news isn’t as bad as one might expect. According to Parks Associates, of t...

Cablers Gain Broadband Subs; Live Video Viewing Rises for Pay-TV Operators

In related news, about 10% of broadband homes say they want to increase to even faster high-speed services in the next year, according to a study from Parks Associates. Meanwhile, about 11% of pay...

Nearly 80% of Smart-TV Owners Are Regular App Users

New industry research from Parks Associates shows app developers are targeting the smart TV platform as the next significant growth area as nearly 80 per cent of smart-TV owners regularly use apps....

Parks Associates: TV apps gaining popularity, with 61% of tablet owners, 55% of smartphone owners using TV-related apps monthly

New research from Parks Associates shows mobile consumption of video is driving usage of TV apps, with 55% of U.S. smartphone owners and 61% of tablet owners using a TV-related app at least once a...

‹
1
2
...
38
39
40
41
42
43
44
45
46
47
›