Providing market intelligence for more than 35 years

In The News

Smart Homes: Indicators Of Escalating Consumer Interest In The Technology

Another report on the topic is just out this week from Parks Associates that predicts 50 percent of North American broadband households will be smart homes by 2020. According to the research firm, ownership of smart home products increased from 16 percent to 19 percent of U.S. broadband households in the last year, and 44 percent of households that do not have a smart home device plan to purchase one in 2016.

Parks says a big driver is the fact that home and consumer-based Internet of Things (IoT) opportunities are attracting companies like Amazon, Apple, Google and Facebook. They’re planning and rolling out products around everything from home entertainment and connected CE, smart home and security, apps and mobile devices and connected cars and healthcare.

From the article "Smart Homes: Indicators Of Escalating Consumer Interest In The Technology" by Laura Hamilton.
 

Previously In The News

Multifamily Roundtable Session to Highlight Generational Characteristics on Tech

To present the content for this session, the TecHome Builder Summit is bringing in one of the leaders in home technology research. Tom Kerber, the director of IoT strategy for Parks Associates, will b...

Autonomous Cars Could Bring $20 Billion to Hollywood

The consumer demand for mobile streaming isn’t lacking either. Among U.S. households, more than half want their next car to offer Wi-Fi, according to Jennifer Kent, connected car analyst for Parks Ass...

3 Ways Fourth-Place Apple TV Can Climb Into First

Apple released the fourth-generation Apple TV in October 2015 to big fanfare. It was the first model that could run apps, as part of a new “tvOS” platform. Unfortunately, it may not be setting the wor...

BMW’s Connected Future Vision Getting Closer

Parks Associates, a market intelligence firm, claims that while connectivity is still in its infancy, it is moving along rather quickly. “We’re moving past the early adopter phase of connected cars,”...