Register

I agree with the Privacy Policy

In The News

That's Life: Sick Of Commercials And Fickle About Online Services

August 02, 2015

Parks Associates noted last week that like cable’s Playboy Channel of the past, OTT services come and go pretty quickly; the churn can be profound. Parks found 9% of Netflix’s subscribers quit, a reasonable amount of churn. But half of the Hulu Plus subscriber base bolted, no doubt why Hulu is adding a lot more “plus” to its content even as it drops that part of its name.

There are smaller OTT services. The number of people who have quit one or more of them is equal to 60% of their total subscribers. Parks also notes, in what might be called the Warning to Lemmings section of the report, that it counts 75 OTT services, with another dozen planned in the months to come. It doesn’t quite say, “Don’t do it,” but it does try to point out that beyond Netflix, it’s a real gamble.

From the article "That's Life: Sick Of Commercials And Fickle About Online Services" by P.J. Bednarski.

Previously In The News

Connected TV Takes Center Stage in Internet of Things at Home

As live TV viewing continues its decline, so-called over-the-top video continues to grow, according to the study TV Everywhere and the New World of OTT by Parks Associates. Global OTT video ser...

The Universal Problem With TV Everywhere

"I've had conversations with DirecTV, who said they are reluctant to spend money marketing a free service," said Brett Sappington, director-research at Parks Associates, a market-research and consu...

Online Viewing Has An Off-Ramp Problem

God bless early adopters. They pay the huge prices for items the rest of us aren’t so sure we need or want. The color TV! PCs and iPads. Cell phones the size of a loaf of bread! Their early confide...

40 Million Cars Connected To The Internet; 64% Want It

More than 40 million U.S. vehicles will be connected to the Internet by the end of this year, according to Parks Associates. And it looks like that’s just the start, with the number climbing steadi...

‹
1
2
...
17
18
19
20
21
22
23
...
46
47
›