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UPDATING: 'HBO Now' The Big Test For Cord-Cutters?

March 08, 2015

So what happens now?

According to January research from Parks Associates, half of the people who say they are interested in the new HBO service will drop their pay-TV subscriptions altogether, which, the research company says, could cause a 7% dip in subscribers.

Since those defecting customers would still be paying HBO -- but for the new online service -- that would be a blow for cable and satellite TV.

But because HBO would also pick up something like 15 million online subscribers who now don’t get HBO, it would be doing just fine. (Time Warner’s other cable properties, like TNT, TBS and CNN, presumably would feel the pinch, and no doubt that’s why those channels hooked up with Dish’s SlingTV new over-the-top service.)

From the article "UPDATING: 'HBO Now' The Big Test For Cord-Cutters?" by P.J. Bednarski.

Previously In The News

Pay TV Subscribers Changing Packages, Not Necessarily Leaving

Nearly a quarter of consumers who subscribe to pay TV made changes to their subscriptions over the past year. But that news isn’t as bad as one might expect. According to Parks Associates, of t...

Cablers Gain Broadband Subs; Live Video Viewing Rises for Pay-TV Operators

In related news, about 10% of broadband homes say they want to increase to even faster high-speed services in the next year, according to a study from Parks Associates. Meanwhile, about 11% of pay...

Nearly 80% of Smart-TV Owners Are Regular App Users

New industry research from Parks Associates shows app developers are targeting the smart TV platform as the next significant growth area as nearly 80 per cent of smart-TV owners regularly use apps....

Parks Associates: TV apps gaining popularity, with 61% of tablet owners, 55% of smartphone owners using TV-related apps monthly

New research from Parks Associates shows mobile consumption of video is driving usage of TV apps, with 55% of U.S. smartphone owners and 61% of tablet owners using a TV-related app at least once a...

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