Providing market intelligence for more than 35 years

In The News

Why Amazon Will Stop Selling Apple TV and Google Chromecast

According to BloombergBusiness, which broke the story, neither Amazon nor its affiliated resellers will issue new product listings for the three devices as of that date. All unsold inventory will be pulled from the site as well. You will, however, be able to buy other streaming players, notably Roku models, the Xbox and PlayStation game systems, and—of course—the new Amazon Fire TV.

An Amazon spokesperson sent us the same statement issued to news outlets: "Over the last three years, Prime Video has become an important part of Prime. It’s important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion. Roku, XBox, PlayStation, and Fire TV are excellent choices."

The issue, it would seem, isn't that the banned Apple TV and Chromecast don't "interact" well with Amazon Prime; it's that unlike Roku, XBox, PlayStation, and Fire TV, they don't currently support Amazon Prime at all.

The Amazon move comes after Apple and Google updated their streaming media players: The new Apple TV is slated to arrive at the end of this month, and the revamped Chromecast is available now.

According to a recent Parks Associates report on streaming media devices, Amazon, Apple, Google, and Roku accounted for 86 percent of streaming media player sales to the nation's broadband households in 2014. That means that at the end of this month, Amazon will no longer sell two of the four top-selling players in the U.S. 

From the article "Why Amazon Will Stop Selling Apple TV and Google Chromecast" by Finance.Yahoo.com

Previously In The News

Roku beats Q1 estimates as linear TV dies out

Broadly, Roku has been able to capitalize on the secular viewership shift from linear TV to OTT platforms. In August 2017, Parks Associates found that Roku had a 37% share of the streaming media playe...

PeerLogix sees momentum from demand-side integration

TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...

HomePod Gets Multi-Room Audio Chops With iOS 11.4

The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...

E-Sports Pioneers Are Making It Up as They Go

Another reason e-sports has strong growth potential is that, unlike many other sports, whose fans may only be spectators, e-sports attracts video gamers, many of whom could become e-sports competitors...