Consumer Analytics Lens (CAL): Benchmarks for IoT and Entertainment is a customized and configurable data visualization tool that enables clients to create graphical views of Parks Associates consumer data, providing insight into a company’s product, service, or brand performance.

  • The tool enables clients to quickly view key performance metrics from large data sets, based on multiple quarterly surveys of 10,000 U.S. broadband households.
  • In an easy-to-read format, the tool displays IoT market trends, compares connected product or service use by population segment, and tracks shifts in ownership or adoption across multiple quarters.
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