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January 12, 2021

More than 20 million US broadband households do not plan to buy a smart home device due to perceived high prices

CONNECTIONS™ Summit at CES features Silicon Labs, Nice, Plume, AmTrust, Alarm.com, Essence, Airties, and more

Research from Parks Associates finds the top three inhibitors to smart home adoption are perceived high prices, lack of a clear value proposition, and data/privacy concerns. Among the 44% of US broadband households that do not intend to buy a smart home device, representing 46.7 million households, 44% (20.5 million households) perceive these devices are too expensive; 38% (17.7 million households) don’t see the benefit of these devices; and 35% (16.3 million) have data and privacy concerns. Parks Associates will share ownership and usage trends of smart home, security, connected health, and home automation solutions at the 15th annual CONNECTIONS™ Summit: Smart Home Growth Strategies, taking place virtually January 14, in partnership with CES® 2021.

CONNECTIONS™ Summit, sponsored by Alarm.com, AmTrust Specialty Risk, Airties, and Plume, features sessions on smart home technology and services, connected health, data privacy, value-added services, and home security. Parks Associates analysts and industry executives will explore the impact as expanding work, school, and entertainment use cases increase demand on smart home functions and capabilities. Speakers also discuss new consumer behaviors in DIY and opportunities emerging as households adopt and integrate multiple connected devices.

2021 Speakers


Jake Alamat, Vice President and General Manager, IoT Home and Consumer Products, Silicon Labs

Jim Hunter, Chief Technology Officer, Delos


Paula Al-Soufi, Director, Solution Offering, F-Secure

Mark Owen Burson, VP Marketing & Product Management, Nice North America

Andy Droney, Sr. Director ADT Health & Innovation Programs, ADT

Brian Ewing, VP, Sales, Notion, a Comcast Company

Anne Ferguson, VP, Marketing, Alarm.com

Nicole Hayward Zheng, CMO, Minim

Adam Hotchkiss, Co-founder & VP Product, Plume

Sarah Jones, VP, Commercial Product, Best Buy Health

Min Kang, Chief Product and Strategy Officer, Brinks Home Security

Aleem Lakhani, EVP, Specialty Risk USA, Amtrust North America

Brett Lasher, Executive Director, New Growth & Development, Cox

Josh Locke, Vice President, Essence USA

Tajinder Manku, Co-Founder and CEO, Cognitive Systems Corp.

Sean Miller, President, PointCentral

Sharon Mirsky, Co-Founder and COO, Firedome

Sce Pike, CEO and Founder, IOTAS

Jorey Ramer, Founder and CEO, Super

Brad Ree, CTO, ioXt Alliance

Rob Schneider, Sr. Vice President, Commercial Operations, OMRON Healthcare

Raya Sevilla, SVP Information Technology, ADT

Tejas Shah, SVP Product and Chief Information Officer, Arlo Technologies, Inc.

Sumati Stewart, SVP of Sales and Marketing, Yonomi

Sunil Vulli, CTO, Medical Guardian

Matt Wolf, Head of Partnerships, SimpliSafe

Oz Yildirim, EVP and GM Americas Business Unit, Airties

Session Topics

  • Smart Home Platforms: Simplifying the Consumer Experience
  • Home Services: Maximizing Value of Connectivity
  • Home Security Growth: DIY and Pro Channels 
  • Consumer-centric Healthcare: Independent Living and Smart Home
  • Privacy and Security: Protecting Consumer Interests  
  • Value-added Services: Supporting the Home Network

Parks Associates surveys 10,000 US broadband households each quarter, providing a rich data set with trending for at least five years. The firm will feature its market insights and consumer data during the webinars and virtual conferences throughout 2021. 

To request research or an interview, contact Rosey Ulpino at rosey@parksassociates.com, 972.996.0233.

About CONNECTIONS™ Summit at CES

CONNECTIONS™ Summit at CES is an annual research and industry event hosted by international research firm Parks Associates at CES in Las Vegas. In 2022, the executive event features one day of panel discussions on the state of the smart home, connected health, home security, and new home services, with trends and implications for connected consumers and opportunities for companies to build new revenues and develop innovative business models.

The 16th annual CONNECTIONS™ Summit will take place January 5 during CES, which runs January 5-8 in Las Vegas. Follow the event on Twitter at @CONN_Summit.

For information about CONNECTIONS™ Summit, contact sales@parksassociates.com or call 972-490-1113 or visit www.connectionssummit.com.