Daniel is responsible for smart home research involving market trend analysis, competitor and positioning assessments, technology evaluations, and forecasts of relevant industry metrics. Daniel is a market research industry veteran with 13 years of experience across multiple research types such as shopper insights, brand equity and brand health tracking, and customer experience. Daniel has also conducted research across multiple sectors such as consumer packaged goods, consumer electronics, specialty retail, and transportation, travel, and hospitality. Daniel has a BA in Sociology from the University of Texas at Arlington, with specializations in Research and Evaluation, Diversity, and Family and Gender Studies.