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APR 14, 2011


CONNECTIONS™ pre-show research workshops focus on Connected CE, Smart Energy, and Mobile Technology

Parks Associates today announced the agendas for three research workshops, focusing on cloud-based innovations, smart energy, and monetization strategies for mobile technologies. The research firm will host these workshops on June 28, prior to the start of CONNECTIONS™: The Digital Living Conference & Showcase.

CONNECTIONS™ will take place June 28-30 at the Santa Clara Convention Center and focuses on the impact of the cloud on consumer markets, including mobility and communications, entertainment and content, connected consumer electronics, and value-added services such as energy management and tech support services.

By 2015, there will be 90 million U.S. broadband households and 60 million households with a home network, up from 77 million and 42 million in 2010, respectively. Widespread broadband adoption is creating new markets for advanced entertainment, energy management, and mobile content platforms and solutions.

“Parks Associates has identified cloud-based services, energy, and mobile as key areas of growth and opportunity in the digital living ecosystem," said Tricia Parks, CEO, Parks Associates. “Our workshops will provide in-depth knowledge of these markets, and attendees will have access to Parks Associates’ analysts and presentation materials in an ideal networking setting.”

Parks Associates will host these three workshops prior to the opening keynote for CONNECTIONS™.

Digital Lifestyles: Services, Media, and Connected CE, a full-day workshop, addresses the market for cloud-based services and connected CE, including the opportunities, challenges, and implications for service providers, media companies, manufacturers, and technology providers.

Smart Energy: Keys to Compelling Consumer Value Propositions, a half-day workshop, focuses on the factors that motivate consumers to adopt energy management solutions. It includes analysis of market opportunities and updates on smart grid deployments and HAN pilots.

Mobile Technology in the Home: Monetizing Connectivity and Content, a half-day workshop, highlights industry trends in monetizing mobile content, services, and access platforms and implications for service providers and technology developers.

CONNECTIONS™ Sponsors are Association Sponsor CEA®; Platinum Sponsors IBM and Technicolor; Gold Sponsors Affinegy, Allegro, HCL, and Rovi; Silver Sponsors AwoX; Independa; LEVEL Studios, a Rosetta Company; PacketVideo; and PlumChoice; and Bronze Sponsors iTOK.NET, mgMEDIA, Roxio, and Troppus, an EchoStar company.

For information about CONNECTIONS™, visit www.connectionsconference.com.

About CONNECTIONS™

Parks Associates' 24th annual CONNECTIONS™: The Premier Connected Home Conference will take place November 10-12, 2020, online, as part of the Virtual CONNECTIONS Community.

The annual CONNECTIONS™ conference hosts more than 650 executives from the connected entertainment, security, smart home, health, and energy industries. CONNECTIONS™ provides networking opportunities combined with visionary keynotes and conference sessions focused on technology innovations, consumer research on adoption and trends, product and service forecasts, and evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design. The event also features a research workshop with a deep dive into Parks Associates’ consumer data and trends in the smart home markets.

Throughout the event, sponsors offer tabletop demos during virtual networking events, spotlighting new technology innovations and services for the entertainment, mobile, and smart home market segments. For more information, contact sales@parksassociates.com, call 972-490-1113, visit www.connectionsconference.com.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webinars, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers, and Future of Video: OTT, Pay TV, and Digital Media.

http://www.parksassociates.com