8:15 AM

WELCOME & OPENING REMARKS

Kurt Scherf, Vice President and Principal Analyst

8:30 AM

Broadband Update: The Value-added Services Roadmap

Michael Cai, Director of Broadband & Gaming

The next frontier of broadband competition will be less about bandwidth and price and more about applications, services, and consumer experiences delivered through the broadband pipe.

Strategic Perspectives and Recommendations:

• The roadmap for improving customer satisfaction and building revenue via value-added services.
• Case studies and key takeaways from service providers on a global basis;
• An examination of key companies and technologies to watch.
• Global and domestic forecasts for broadband and value-added services subscribers and revenues.

Attendees will also receive a complete By the Numbers Backgrounder, an appendix of industry and consumer data, case studies, and company profiles.

• Understanding of broadband deployment on a global basis – historic and projected numbers, key players, etc.
• Case studies
• Consumer data – which value-added services matter?
• Overview of key technologies and players

9:15 AM

Television and Video Services: A Global Outlook

Kurt Scherf, Vice President and Principal Analyst and Jayant Dasari, Senior Research Analyst

In what ways will television be shifting to be more profitable for content providers and advertisers, responsive to the key trends in technology development, and responsive to consumer’s needs for more personalized, interactive, and immersive experiences?

Strategic Perspectives and Recommendations

• Trends in television service delivery on a global scale – how are service providers enhancing the subscriber experience, improving retention, and growing revenues?
• An examination of the key applications that will define the “TV 2.0” space.
• Identifying key consumer desires for new television experiences.
• An examination of the television delivery value chain – identifying the key technologies and companies that are likely to have significant impact on the future of TV.
• Discussing the impact of “TV 2.0” content and services on connected devices – set-tops, PCs, mobile phones, and other devices.
• Global and domestic forecasts for television services.

Attendees will also receive a complete By the Numbers Backgrounder, an appendix of industry and consumer data, case studies, and company profiles.

• Key television-related strategies, by individual service providers;
• ARPU breakouts, by major service providers
• A breakout of key technologies – terminology, use cases, uptake
• Television service breakouts and growth trends, by global region
• Case studies from service providers – what services are helping to improve customer satisfaction and build revenue?
• More in-depth data and metrics on key customer premise equipment (CPE) suppliers.

10:15 AM

Morning Break

10:35 AM

The Monetization of Digital Media via Advertising

Harry Wang, Senior Analyst

This presentation explores how advertising as a business model supports digital content distribution on new media platforms. It will include an overview of new media trends and service concepts, business strategies to attract advertisers, new ad technologies to engage consumers and improve ad delivery effectiveness, and measures to manage consumers’ privacy expectations. This presentation’s Strategic Perspectives and Recommendations will include key takeaways, predictions, and forecasts for advertising within these media areas:

• Online video
• Linear television
• Video-on-demand
• Mobile

Attendees will also receive a complete By the Numbers Backgrounder, an appendix of industry and consumer data, case studies, and company profiles.

• An overview and profile of key companies in each digital media advertising space
• Overview of “The Emerging Big Four” advertising players, their acquisitions, and future strategies
• Consumer data – how is product growth and usage impacting advertising direction?

11:20 AM

Lunch and Special Discussion Panel - How Well is Home Networking Following the K.I.S.S. Rule of Thumb?

Have we overcomplicated connectivity for the average user? Multiple attempts have been made to move home networking beyond simple “Stage One” applications to more media-centric approaches, and most have failed. What have we as an industry learned about delivering exactly what consumers want – content on their terms? This panel of industry thought leaders discusses the simplification of media sharing.

SPEAKERS

Robert Eisses, President & CEO, Icron Technologies Corp.

John Gildred, President, SyncTV

Robert Rodenbucher, Director, Business Development, AwoX

Rick Schwartz, Product Manager, Consumer Software, PacketVideo (PV)

Loren Shade, VP, Marketing, Allegro Software Development Corporation

MODERATOR

Kurt Scherf, Vice President and Principal Analyst, Parks Associates

12:45 PM

Consumers and the Digital Lifestyle: Key Media and Product Trends

John Barrett, Director of Research

How are consumers reacting to new media choices and in what ways does this translate into specific product purchases? In this session, we provide time-series data and analysis that provides a timescale of media usage, helping to identify key inflection points. We’ll also examine the consumer electronics purchase process, identifying critical elements of CE products – brand, functionality, etc. – that are key to successfully penetrating the consumer market.

Strategic Perspectives and Recommendations

• Time-series data on key growth areas for digital media usage
• Matching consumer purchase expectations to real purchase patterns – where does consumer research get it right?
• An understanding of the mix between consumer consumption of premium versus user-generated content and social media interaction
• Segmentation analysis of key consumer electronics buyers
• In-depth presentation of the purchase considerations among key consumer electronics product platforms

Attendees will also receive a complete By the Numbers Backgrounder, an appendix of industry and consumer data, case studies, and company profiles.

• Time-series tracking of product penetration and growth
• Perspectives on not only U.S, but also global consumers – where are there similarities and differences?

1:30 PM

Home Systems Outlook: Solutions and Growth Areas

Bill Ablondi, Director of Home Systems Research

The market for home systems, installation and security monitoring is approaching $20 billion in the U.S. alone. New categories are emerging: remote home self-monitoring, IP-based entertainment and control systems and home systems in a box.

Strategic Perspectives and Recommendations

• Analysis of the impact of the housing market on key home systems
• Overview of key growth areas for home systems (Home Theater, Multiroom Audio, Security & Remote Monitoring, Integrated Controls and Energy Management)
• Impact of wireless and powerline technologies on traditional, wired control and A/V distribution solutions
• Time-series data on key channel trends, including installing dealers and home builders
• Forecasts

Attendees will also receive a complete By the Numbers Backgrounder, an appendix of key technologies and players, case studies, and key statistics from consumer and channel research.

• Understanding of the key technologies driving next-generation home systems solutions
• Profile of key players and organizations driving the next stage of home systems growth
• Growth trends, by individual product categories (Home Theater, Multi-room Audio, Security, etc.)

2:15 PM

Afternoon Break

2:30 PM

Connecting the Dots: Online Content and Connected Consumer Electronics

Kurt Scherf, Vice President and Principal Analyst and Michael Cai, Director of Broadband & Gaming

The rise of Broadband Video and Online Gaming as core digital media services gives rise to many questions of strategic importance to content creators, distributors, advertisers, and consumer electronics platforms developers. This session will include insight, analysis, and strategic recommendations for both video and gaming services.

Strategic Perspectives and Recommendations

• Key takeaways from the early market for both broadband video and electronic/online gaming applications
• Overview of business models that are proving to be critical in developing both online video and gaming services
• Understanding of the value chain for the electronic delivery of video and gaming content, with a specific look at publishers, rights management solutions providers, content delivery network providers, and key players in advertising
• Role of connected devices (TVs, DVD players, game consoles, portable gaming devices, set-top boxes, residential gateways, etc.) in delivering enhanced content experiences
• Forecasts

Attendees will also receive a complete By the Numbers Backgrounder, an appendix of key technologies and players, case studies, and key statistics from consumer and channel research.

• Time series consumer data providing metrics for the uptake and use of online video and gaming services
• Background on content players – strategic considerations and takeaways
• In-depth understanding of forecast assumptions
• Profiles of device manufacturers, including partnerships with content players