Kurt Scherf, VP & Principal Analyst, Parks Associates

Pietro Macchiarella, Research Analyst, Parks Associates

Kurt Scherf, VP & Principal Analyst, Parks Associates

Service providers continue to invest in expanding and enhancing their portfolio of access services, including pay TV, broadband, and wireless/mobile. Even with these investments and an increasing array of features, they are faced with price-sensitive consumers and a highly competitive market. There has been a gradual shift in the service provider strategies as they expand their focus beyond growing their customer base to the ARPU per revenue-generating unit.

In this session, Parks Associates discusses the shift in strategies and also presents value-added services that garner high consumer interest and appeal. This presentation also covers the following topics:

• Key trends in access services (pay TV, broadband, and mobile)

• Shift in service provider strategies

• Consumer demand for value-added services and applications that ride on top of access services

Kurt Scherf, VP & Principal Analyst, Parks Associates

With increased competition, broadband service providers are focusing on customer satisfaction and the role of value-added services – including technical support – to improve retention and grow revenues. Parks Associates has identified connected home applications and premium technical support as among the most important in allowing operators to provide customer support enhancements and establish new services.

This presentation covers the following topics:

• The role of the residential gateway in enhancing customer satisfaction and value-added services

• Key technology trends in service provisioning and management

• Consumer demand for broadband-provided technical support offerings

• Forecasts for residential gateways and technical support value-added services offerings

Kurt Scherf, VP & Principal Analyst, Parks Associates

Heather Way, Research Analyst, Parks Associates

Consumer appetite for online video continues to grow and so does the quality of the content available online. Online video consumption is no longer synonymous with short video clips; however, as the consumption and availability of long-form content continues to grow, programmers and distributors have yet to come to a consensus on concrete business models. Initiatives such as TV Everywhere coupled with advanced advertising methodologies set the stage for new and innovative approaches to online video offerings.

This presentation covers the following topics:

• Key trends in online video and related technologies

• The role of TV Everywhere and consumer demand for such services

• Monetizing online video through advertising

• Forecasts for online video user base and advertising dollars

Heather Way, Research Analyst, Parks Associates

Digital media technologies and services have changed the game for service and content providers, technologists, and advertisers, who have to master new content distribution models, ad delivery solutions, and audience measurement capabilities in order to engage the digitally connected consumer and realize new revenue opportunities.

This presentation covers the following topics:

• Overview of advanced TV, online video, and mobile advertising ecosystems

• Digital media consumption and consumer ad preferences

• Advanced advertising strategies and results

• Media budget allocation among major media channels

• Existing and proposed business and pricing models

• Forecasts for digital media advertising revenues

• Implications for digital media advertising investors

Pietro Macchiarella, Research Analyst, Parks Associates

Kurt Scherf, VP & Principal Analyst, Parks Associates

The market for “connected TV” products includes not only Web-enabled televisions, Blu-ray players, and set-top boxes but also “DIY” solutions such as game consoles and PC-to-TV connections. Regardless of their origin, the advent of Web-enabled CE devices brings with it significant changes to the way in which consumers acquire entertainment content and other services and the business models pursued by consumer electronics companies, content providers, and technology developers.

This presentation covers the following topics:

• Growth of connected CE

• How are connected CE platforms being used, and what new applications do consumers want?

• Defining the key applications for Web-enabled CE

• Key technology trends in the design of connected TV solutions

• Market forecasts for the growth of connected CE

Harry Wang, Director, Health & Mobile Product Research, Parks Associates

Consumer demand for mobile broadband services has grown with the capabilities of today’s mobile devices. Mobile operators also hope to leverage their network resources to drive data revenue growth. The result is a growing list of mobile broadband-enabled devices and a variety of applications and services addressing consumer needs for entertainment, information, and communications.

This presentation covers the following topics:

• Usage trends of emerging mobile devices such as smartphones, e-book readers, and Internet tablets

• Business strategies of mobile operators, device manufacturers and their value-chain partners

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