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Agenda


All times are in Central Time Zone (US)

DEC 14 - New Trends in Video

12 PM

Next Phase in the Streaming Wars

3 PM

Evolution of Pay TV

DEC 15 - Finding Success: Retention, Distribution, and Aggregation

10 AM

Age of Video Aggregation

12:30 PM

Retention and Churn in OTT

3:00 PM

Data and Decision Making in Video Services

DEC 16 - New Business Models and Distribution Strategies

10 AM

Rise of Ad-based OTT Services

12:30 PM

OTT Partnerships: Key to Success

3:00 PM

Navigating a New World: COVID-19 Impact on Video Viewing

Submit to Speak.

All times are in Central Time Zone (US)

Monday, Dec 14

New Trends in Video

Next Phase in the Streaming Wars

The OTT space has been bolstered recently with the launch of high-profile services such as Disney+, Apple TV+, HBO Max, and Peacock. Each is taking a different approach to gaining market share in a crowded OTT landscape, and their effect on the CE platform ecosystem is significant. At the same time, many services need to adjust near-term content strategies to compensate for production shutdowns in original content. This session addresses the major changes taking place for video distribution and features Parks Associates latest consumer trending data.

12 PM CT

Welcome from Parks Associates


12:10 PM CT

Analyst Insight—Consumer Trends and Living in a Pandemic


12:30 PM CT

Visionary Insight

Bloomberg Media - Future of Video key speaker 2020

Jean Ellen Cowgill

GM of QuickTake and Global Head of Strategy and Business Development, Bloomberg Digital

Bloomberg Media

 

 


1:00 PM CT

Panel: The Next Big 3 in OTT

For many years, Netflix, Amazon Prime Video, and Hulu have dominated at the top of the OTT SVOD space. However, recent entrants from some high-profile service providers are threatening that hierarchy. This session examines the latest major entrants into the SVOD space and assess their chances of becoming one of the Big 3 in OTT.

Rob Gelick, Executive Vice President and General Manager of Streaming Services & Chief Product Officer, ViacomCBS Digital

Virginia Juliano, CEO & Founder, CobbleCord

Stefanie Meyers, Senior Vice President Distribution, Starz

Moderator: Steve Nason, Research Director, Parks Associates


1:45 PM CT

Q&A with Speakers


2:00 PM CT

Networking Discussions


Evolution of Pay TV

The shift to online video consumption is pushing traditional players to adjust their strategies. Online pay-TV services are more affordable options to traditional pay TV, so subscribers have more flexibility in their video entertainment budgets to build their video service portfolio. This session addresses shifting revenues and successes as pay-TV providers’ trial and deploy new services and bundles.

3 PM CT

Welcome and Analyst Insight—Traditional Video Services: Shifting Revenues


3:15 PM CT

Visionary Insight


3:45 PM CT

Panel: vMVPDs: Blending Traditional Pay TV with OTT

vMVPDs have occupied the space between traditional pay TV and OTT to deliver a lower-cost customizable bundle of channels to video consumers. This session examines the successes and challenges of these services and how they are evolving to better meet the needs of the market.

Lu Bolden, Chief Revenue Officer, Verimatrix

Megan Dover, Executive Director of Video and Entertainment Product Management and Development, Cox Communications

Ben Grad, Head of Content Strategy & Acquisition, fuboTV

Kirstin Seitz, Head of Marketing Strategy and Operations, Philo

Moderator: Kristen Hanich, Senior Analyst, Parks Associates


4:30 PM CT

Q&A with Speakers


4:45 PM CT

Networking Discussions


Tuesday, Dec 15

Finding Success: Retention, Distribution, and Aggregation

Age of Video Aggregation

OTT aggregators have become a major access point for attracting video consumers to multiple subscription services through a unified platform. OTT video aggregation has moved beyond its initial development and is now at a point where multiple companies are vying to be the central consumer hub, including traditional pay-TV providers, device manufacturers, subscription OTT aggregators, virtual MVPDs, and ad-based OTT aggregators. This session addresses future trends in video aggregation and offers insights on the players best positioned to succeed.

10 AM CT

Welcome and Analyst Insight from Parks Associates


10:15 AM CT

Visionary Insight

 


10:45 AM CT

Panel: The Path Forward for OTT Services with Aggregation

Partnering with aggregators across a variety of types has become a critical step in the evolution of OTT services in order to best compete in today’s video services market. This session examines the benefits and challenges of OTT aggregation for services and how different aggregator types approach becoming a unified platform for online video content.

Gideon Gilboa, EVP Product, Marketing, and Solutions, Kaltura

Erick Opeka, President, Digital Networks, Cinedigm

David Sanderson, CEO, Reelgood

Chris Thun, VP of Product, TiVo

Moderator: Steve Nason, Research Director, Parks Associates


11:30 AM CT

Q&A with Speakers


11:45 AM CT

Networking Discussions


Retention and Churn in OTT

OTT services are ramping up their free trial and promotional activities. They are lengthening typical trial windows and offering OTT bundled with other entertainment services, to entice more samplers and to give current video consumers more time to evaluate the merits and long-term value of a service, with the hope of converting them to a paid subscriber. This session addresses key customer acquisition and retention efforts, satisfaction with current services, and the impact of churn on the market, as well as the ideal time period for an OTT service trial.

12:30 PM CT

Welcome and Analyst Insight from Parks Associates


12:45 PM CT

Visionary Insight

Amazon Fire TV - Future of Video key speaker 2020

Sandeep Gupta

Vice President of Amazon Fire TV

Amazon


1:15 PM CT

Panel: Lowering Churn in a Hyper-competitive Market

Subscriber and user churn is a critical issue facing all OTT services, regardless of size, type, and business model. This session will examine the key drivers of customer churn and best practices to better engage and retain customers.

Marc Beckwitt, Executive Vice President - Business Affairs & Development, Pure Flix

Alex Drosin, SVP | OTT, Americas, Deltatre

Dan Hurwitz, Chief Revenue Officer, Penthera

Marty Roberts, CEO & Co-Founder, Wicket Labs

Jason Schaeffer, SVP Growth, Crackle Plus

Moderator: Jennifer Kent, Senior Director, Parks Associates


2:00 PM CT

Q&A with Speakers


2:15 PM CT

Networking Discussions


Data and Decision Making in Video Services

Companies often lack adequate data about their service’s core audience until long after their initial launch. The lack of relevant and actionable data can cause services to operate inefficiently and target the wrong audience segments, especially at those critical early stages. This session addresses the latest use cases in data and analytics that help services across their overall business operations and customer acquisition and retention efforts.

3:00 PM CT

Welcome and Analyst Insight


3:15 PM CT

Visionary Insight

Verizon Media - Future of Video key speaker 2020

Mary Kay Evans

VP Marketing

Verizon Media

 

 


3:45 PM CT

Panel: Using Data to Acquire and Retain Customers

Strategic and actionable data are critical for video services to succeed and grow in today’s hyper-competitive environment. This session examines the latest use cases and technologies that are helping service better acquire, engage, and retain customers.

Gabriel Berger, CEO, ThinkAnalytics

Renato Bonomini, VP Global PreSales, ContentWise

Christopher Dean, VP & GM Media & Entertainment, Salesforce Industries

Alain Nochimowski, Executive VP Innovation, Viaccess-Orca

Moderator: Kristen Hanich, Senior Analyst, Parks Associates


4:30 PM CT

Q&A with Speakers


4:45 PM CT

Networking Discussions


Wednesday, Dec 16

New Business Models and Distribution Strategies

Rise of Ad-based OTT Services

While overall adoption in the ad-based OTT category continues to rise, no individual service has become a clear leader, leaving open a tremendous opportunity for a service to assume a leading position with a unique service offering. This session addresses the rapid evolution of the advertising OTT space as ad-supported video becomes a central part of the offering for many key services. It also tracks the growth in consumer video consumption following COVID-19 pandemic restrictions and how these trends will shape long-term usage.

10:00 AM CT

Welcome and Analyst Insight from Parks Associates


10:15 AM CT

Visionary Insight

Tubi - Future of Video Key Speaker 2020

Andrea Clarke-Hall
Vice President of Business Development
Tubi, Inc.

 


 


10:45 AM CT

Panel: How Ad-based OTT Went Mainstream

Ad-based OTT services are experiencing unprecedented success in attracting consumers to a free, ad-based content offering. This session examines the key factors that have driven the growth in ad-based services, how they fit within the today’s OTT service space, and how they evolve from here.

Lisa Aussieker, VP Marketing and Communications, MediaKind

Henry Embleton, Head of Ad Products & Revenue, Crunchyroll

Stefan Van Engen, Senior Vice President, Content Programming and Partnerships, XUMO

Jennifer Vaux, Director, Programming Acquisition, The Roku Channel, Roku Inc.

Moderator: Steve Nason, Research Director, Parks Associates


11:30 AM CT

Q&A with Speakers


11:45 AM CT

Networking Discussions

OTT Partnerships: Key to Success

As the video service ecosystem evolves, OTT services and pay-TV providers alike are increasingly looking to build strategic partnerships to differentiate themselves from competitors and drive viewership and revenue. This session focuses on the latest key partnerships in the video services space and how partnering can strengthen a service’s position in an ultra-competitive market.


12:30 PM CT

Welcome and Analyst Insight from Parks Associates


12:45 PM CT

Visionary Insight

Revry CEO speaker - Future of Video 2020

Damian Pelliccione
Co-Founder & Chief Executive Officer
Revry, Inc.

 

 


1:15 PM CT

Panel: The Need for Partnering in the Highly Competitive Video Market

Because of the proliferation of OTT services in a ultra-competitive market, partnerships with key companies inside and outside the video services ecosystem is critical for success. This session will examine the factors and considerations for partnering, KPI’s used to measure success, and what the future holds for OTT partnerships.

Mike O'Donnell, Chief Revenue Officer, VIZIO

Bob Leighton, SVP, Liberty Global

Jen Taylor, VP Digital Audience Development, A&E Networks

Mark Young, Senior Vice-President, Global Strategy, Business and Corporate Development, Fandango

Moderator: Jennifer Kent, Senior Director, Parks Associates


2:00 PM CT

Q&A with Speakers


2:15 PM CT

Networking Discussions


Navigating a New World: COVID-19 Impact on Video Viewing

The COVID-19 crisis continues to have a significant impact on how consumers live and how companies, including OTT players, operate their businesses. While sporting events and other live events are starting or planning to come back, the impact from the dearth of live content will reverberate for months to come. Losses in programming, advertising, and sponsorship are clear challenges for providers, while some sports-specific OTT services are struggling around rights, fee payments, and costs to carry out live events as a result of pandemic. This session looks at the way forward in delivering live content and how services are adapting to current challenges and building stronger offerings for the future.

3:00 PM CT

Welcome and Analyst Insight


3:15 PM CT

Visionary Insight

ESPN VP speaker - Future of Video 2020

Renata Paulino Policicio
VP, Research and Insights
ESPN

 

 

3:45 PM CT

Panel: Moving Forward: COVID-19 Impact on Live and Sports

The COVID-19 crisis has had a profound effect on live content including news, sports, and special events. This session will examine the effects the pandemic on live event production and the path forward.

Simon Leadlay, Head of Product Management, You.i TV

Sandra Lopez, VP & GM, Intel Sports

Claire Weingarten, Director, Strategic Partnerships, Newsy, The E.W. Scripps Company

Moderator: Kristen Hanich, Senior Analyst, Parks Associates


4:30 PM CT

Q&A with Speakers


4:45 PM CT

Networking Discussions


For questions, contact Parks Associates.

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All times are in Central Time Zone (US)