« ParksAssociates.com Hosted by Parks Associates

Agenda


Monday, Dec 14

New Trends in Video

Next Phase in the Streaming Wars

The OTT space has been bolstered recently with the launch of high-profile services such as Disney+, Apple TV+, HBO Max, and Peacock. Each is taking a different approach to gaining market share in a crowded OTT landscape, and their effect on the CE platform ecosystem is significant. At the same time, many services need to adjust near-term content strategies to compensate for production shutdowns in original content. This session addresses the major changes taking place for video distribution and features Parks Associates latest consumer trending data.

12 p.m.

Welcome from Parks Associates


12:10 p.m.

Analyst Insight—Consumer Trends and Living in a Pandemic


12:30 p.m.

Visionary Insight


1:00 p.m.

Panel: The Next Big 3 in OTT


1:45 p.m.

Q&A with Speakers


2:00 p.m.

Networking Discussions


Evolution of Pay TV

The shift to online video consumption is pushing traditional players to adjust their strategies. Online pay-TV services are more affordable options to traditional pay TV, so subscribers have more flexibility in their video entertainment budgets to build their video service portfolio. This session addresses shifting revenues and successes as pay-TV providers’ trial and deploy new services and bundles.

3 p.m.

Welcome and Analyst Insight—Traditional Video Services: Shifting Revenues


3:15 p.m.

Visionary Insight


3:45 p.m.

Panel: vMVPDs: Blending Traditional Pay TV with OTT


4:30 p.m.

Q&A with Speakers


4:45 p.m.

Networking Discussions


Tuesday, Dec 15

Finding Success: Retention, Distribution, and Aggregation

Age of Video Aggregation

OTT aggregators have become a major access point for attracting video consumers to multiple subscription services through a unified platform. OTT video aggregation has moved beyond its initial development and is now at a point where multiple companies are vying to be the central consumer hub, including traditional pay-TV providers, device manufacturers, subscription OTT aggregators, virtual MVPDs, and ad-based OTT aggregators. This session addresses future trends in video aggregation and offers insights on the players best positioned to succeed.

10 a.m.

Welcome and Analyst Insight from Parks Associates


10:15 a.m.

Visionary Insight


10:45 a.m.

Panel: The Path Forward for OTT Services with Aggregation


11:30 a.m.

Q&A with Speakers


11:45 a.m.

Networking Discussions


Retention and Churn in OTT

OTT services are ramping up their free trial and promotional activities. They are lengthening typical trial windows and offering OTT bundled with other entertainment services, to entice more samplers and to give current video consumers more time to evaluate the merits and long-term value of a service, with the hope of converting them to a paid subscriber. This session addresses key customer acquisition and retention efforts, satisfaction with current services, and the impact of churn on the market, as well as the ideal time period for an OTT service trial.

12:30 p.m.

Welcome and Analyst Insight from Parks Associates


12:45 p.m.

Visionary Insight


1:15 p.m.

Panel: Lowering Churn in a Hyper-competitive Market


2:00 p.m.

Q&A with Speakers


2:15 p.m.

Networking Discussions


Data and Decision Making in Video Services

Companies often lack adequate data about their service’s core audience until long after their initial launch. The lack of relevant and actionable data can cause services to operate inefficiently and target the wrong audience segments, especially at those critical early stages. This session addresses the latest use cases in data and analytics that help services across their overall business operations and customer acquisition and retention efforts.

3:00 p.m.

Welcome and Analyst Insight


3:15 p.m.

Visionary Insight


3:45 p.m.

Panel: Using Data to Acquire and Retain Customers


4:30 p.m.

Q&A with Speakers


4:45 p.m.

Networking Discussions


Wednesday, Dec 16

New Business Models and Distribution Strategies

Rise of Ad-based OTT Services

While overall adoption in the ad-based OTT category continues to rise, no individual service has become a clear leader, leaving open a tremendous opportunity for a service to assume a leading position with a unique service offering. This session addresses the rapid evolution of the advertising OTT space as ad-supported video becomes a central part of the offering for many key services. It also tracks the growth in consumer video consumption following COVID-19 pandemic restrictions and how these trends will shape long-term usage.

10:00 a.m.

Welcome and Analyst Insight from Parks Associates


10:15 a.m.

Visionary Insight


10:45 a.m.

Panel: How Ad-based OTT Went Mainstream


11:30 a.m.

Q&A with Speakers


11:45 a.m.

Networking Discussions

OTT Partnerships: Key to Success

As the video service ecosystem evolves, OTT services and pay-TV providers alike are increasingly looking to build strategic partnerships to differentiate themselves from competitors and drive viewership and revenue. This session focuses on the latest key partnerships in the video services space and how partnering can strengthen a service’s position in an ultra-competitive market.


12:30 p.m.

Welcome and Analyst Insight from Parks Associates


12:45 p.m.

Visionary Insight


1:15 p.m.

Panel: The Need for Partnering in the Highly Competitive Video Market


2:00 p.m.

Q&A with Speakers


2:15 p.m.

Networking Discussions


Navigating a New World: COVID-19 Impact on Video Viewing

The COVID-19 crisis continues to have a significant impact on how consumers live and how companies, including OTT players, operate their businesses. While sporting events and other live events are starting or planning to come back, the impact from the dearth of live content will reverberate for months to come. Losses in programming, advertising, and sponsorship are clear challenges for providers, while some sports-specific OTT services are struggling around rights, fee payments, and costs to carry out live events as a result of pandemic. This session looks at the way forward in delivering live content and how services are adapting to current challenges and building stronger offerings for the future.

3:00 p.m.

Welcome and Analyst Insight


3:15 p.m.

Visionary Insight


3:45 p.m.

Panel: Moving Forward: COVID-19 Impact on Live and Sports


4:30 p.m.

Q&A with Speakers


4:45 p.m.

Networking Discussions


For questions, contact Parks Associates.

The event offers multiple sponsorship options to display your company's solutions and vision to an audience of top executives and international media in the connected health markets. View Sponsorship Opportunities.