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2012 Agenda

The Agenda for the Smart Energy Summit features panels from experts in energy management, with discussion on current technologies and consumer research.

Tuesday, February 28 (registration desk open 12:00-6:00 p.m.)

12:00-6:00 p.m.

Smart Energy Summit Registration Open - Texas Foyer

1:00-5:00 p.m.

Understanding Changes in the Demand-response Market at the Wholesale and Retail Level - Foothills II
A Parks Associates’ Pre-summit Research Workshop

View Agenda

5:30 p.m.

Networking Reception - Foothills I

Wednesday, February 29

7:30 a.m.

Registration Open - Texas Foyer

7:30 a.m.

Continental Breakfast - Texas Foyer

8:15 a.m.

Welcome and Opening Remarks - Texas Ballroom 1

8:30 a.m.

Residential Energy Outlook Post-stimulus - Texas Ballroom 1

Parks Associates opens the conference with new consumer research and market analysis on the home energy management market. This session assesses progress since the 2009 stimulus funding as the industry moves from government initiatives to an emphasis on consumer engagement. The presentation focuses on adoption barriers, new strategies to increase uptake, and the expanded roles of utilities and service providers.


Stuart Sikes, President, Parks Associates

9:00 a.m.

Opening Keynote - Challenges and Opportunities in an Evolving Industry - Texas Ballroom 1

    San Diego Gas and Electric - Smart Energy Summit keynote
Ted Reguly - SDG&E - Smart Energy Summit Keynote Speaker

Ted M. Reguly
Director – Customer Programs and Assistance, San Diego Gas & Electric

The energy industry has changed more in the past five years than the previous fifty and shows no signs of slowing down. We live in a world where energy management intersects with technology by the second and that cross between information and technology affects the utility relationship with its customers in a big way.

This evolution has introduced new considerations that will influence how utilities plan and manage relationships with and offerings to customers, with goals of greater customer engagement and increased customer value. This is going to require new business models, collaborations, standards and policy.

This address will highlight a brief history of where we’ve been, how far we’ve come and most importantly where we need to go. We hope to spark ideas for further discussion about how we get there.

9:30 a.m.

Engaging Consumers: Keys to Broader Adoption of Utility-based Energy Management Solutions - Texas Ballroom 1

This special session presents case studies from three major utility providers deploying new energy management solutions. Executives discuss real-world strategies to broaden adoption, improve the user experience, and reduce churn while also reducing operating costs and addressing the new challenges around privacy, data ownership, and system security.


Sarah Bresko, Sr. Product Manager, Pacific Gas and Electric Company

Brad Cherry, Customer Service, Tariff Programs & Services, Southern California Edison

Greg Memo, CEO, GreenWave Reality


Stuart Sikes, President, Parks Associates

10:30 a.m.

Lowe's - Smart Energy Summit sponsorRefreshment Break in Showcase - Texas Foyer

Sponsored by Lowe's

11:00 a.m.

Boosting Consumer Adoption: New Value Propositions - Texas Ballroom 1

This interactive panel discussion addresses the new marketing strategies designed to entice consumers to change the way they purchase, conserve, and manage electricity. Panelists follow up on the previous session to discuss the value of consumer usage data to various stakeholders (utility, consumer, HAN service vendor), the impact of data ownership issues, and the requirements to boost consumer adoption, including increased awareness and new and compelling value propositions.


Patty Durand, Executive Director, Smart Grid Consumer Collaborative

Ogi Kavazovic, VP of Strategy and Marketing, Opower

Dennis Kyle, VP, Strategic and New Market Development, Tendril

Jonathan "J.T." Thompson, Global Utility Sales Leader, GE Appliances - Home Energy Management


Tom Kerber, Director, Research, Home Controls and Energy, Parks Associates

12:00 p.m.

Luncheon Keynote - Smart Energy Solutions for the Consumer - Texas Ballroom 2 & 3

A closer look at Verizon's Home Monitoring and Control Service and how it is changing Consumer Behavior around Energy Consumption

Jeff Crews - Motorola Mobility

Jeff Crews
Director, Business Development, 4Home Connected Solutions, Motorola Mobility, Inc.

Motorola Mobility
Dan Flagler - Verizon Telecom - Smart Energy Summit keynote

Dan Flagler
Manager – Business Development and Partner Management, Verizon


A review of the key consumer trends that prompted Verizon to build energy management capability into their recently launched Home Monitoring and Control service. This presentation will focus on how those trends were integrated into the service Verizon launched leveraging Motorola's software platform and insights in emerging customer behavior based on Verizon's market experience.

1:30 p.m.

What Consumers Really Want: New Incentives & Business Models - Texas Ballroom 1

This interactive panel session addresses consumer motivations to invest in energy management solutions. Industry participants describe their business models within the energy management ecosystem and highlight key components that make their offerings successful with consumers. Panelists also describe the long-term path to widespread adoption, including the importance of convenience, energy efficiency, and savings in spurring adoption.


Scott Burns, Director of Innovation, Smart Energy, Direct Energy

Denis Garman, Strategy & Marketing, Duke Energy

Patrick James, Director Product Development, TXU Energy

Craig Tinder, Principal, Smart Energy, Reliant


Pietro Macchiarella, Research Analyst, Parks Associates

2:30 p.m.

Growth and Impact of Energy Management Device Offerings - Texas Ballroom 1

The increasing popularity of IP-enabled devices among consumers is causing a subsequent expansion in the adoption and variety of technologies in the home. This discussion addresses efforts by home control and security manufacturers to establish a leading position for energy management. Speakers also identify the crossover opportunities for independent solutions to merge with HANs in the long term.


Kevin R. Imes, CEO, Allure Energy, Inc.

Stuart Lombard, President and CEO, ecobee

Karl Mutchnik, Solutions Manager, Connected Home Solutions, Ingersoll Rand

Peter Porteous, CEO, Blue Line Innovations


Tom Kerber, Director, Research, Home Controls and Energy, Parks Associates

3:30 p.m.

IPSO Alliance - Smart Energy Summit sponsorRefreshment Break in Showcase - Texas Foyer

Sponsored by IPSO Alliance

4:00 p.m.

2015 Offerings: New Services, Features, and Pricing Models - Texas Ballroom 1

Traditional service providers are looking to enhance their offerings and better monetize their CPE and network investments by moving into energy management and other monitoring services. This presentation panel examines the different entry and expansion strategies, including the decision to partner with utilities versus providing alternative (and competitive) solutions. Discussion includes viewpoints on the evolution of the industry, identifying which providers will offer what bundle of services and the features and pricing models that will be most effective in attracting subscribers.


Vince Groff, Executive Director, Cox Communications

Jay Kenny, Vice President, Marketing, Alarm.com

Steve Shapiro, Group Director, ADT Security Services


Stuart Sikes, President, Parks Associates

4:45 p.m.

Closing Keynote - Leading with Customer Curiosity, Part 2 - Texas Ballroom 1

Kris Bowring - Best Buy - Smart Energy Summit keynote

Kristen Bowring
Senior Director, Platform Lead, Home and Energy Management, Best Buy

Best Buy - Smart Energy Summit Keynote, Sponsor

The utility and energy industry is undergoing a transformation, and so are Consumers. Will the industry evolution be around the consumer and their experiences? In this address, we will discuss key learnings from our experiences and research in the current environment.

5:30 p.m.

Networking Reception - Texas Foyer

7:30 p.m.

Tendril - Smart Energy Summit sponsorA Lone Star Dinner
Join us for a down-home Texas Barbeque Dinner at STUBB’s BBQ!

Sponsored by Tendril

Thursday, March 1

7:30 a.m.

Registration Open - Texas Foyer

7:30 a.m.

Continental Breakfast - Texas Foyer

8:15 a.m.

Generating Mass-market Appeal: Emerging Business Models - Texas Ballroom 1

Parks Associates presents research revealing ways broadband service providers, security service firms, and HVAC and controls manufacturers can successfully profit from the REM market. The presentation examines the differing value propositions for each constituent, discusses the unique business models most relevant to each, analyzes elements of successful deployments, and examines their chances for long-term, mass-market success.


Tom Kerber, Director, Research, Home Controls and Energy, Parks Associates

8:45 a.m.

Rethinking the Problem: Creative Approaches to Consumer Engagement - Texas Ballroom 1

Four experts address new market-based initiatives driving consumer adoption of energy management solutions. New technologies, products, and services are enabling nontraditional ecosystem players to create new experiences for the consumer. Presentations reveal how user interfaces, gaming, and new incentives can be tied to energy offerings and ultimately improve consumer adoption.


V. Rory Jones, Co-Founder & Chief Executive, yoUtilBill

Kevin Meagher, VP and GM Smart Home, Lowe's

Isaias Sudit, CEO, Gridglo

Gene Wang, CEO, People Power Co.


Pietro Macchiarella, Research Analyst, Parks Associates

9:45 a.m.

Interoperability & Home Controls - Texas Ballroom 1

Expansion in the REM market is creating new opportunities in lighting controls, programmable communicating thermostats, and self-monitoring systems and services, to the extent that more than 14 million U.S. households will have some form of self-monitoring capability installed by 2015. In this session, executives present new business initiatives and discuss the thorny issue of interoperability, including the impact of SEP 2.0, OPENADR, and other standards efforts designed to accelerate device deployment.


Greg Ennis, Technical Director, Wi-Fi Alliance

Fabrice Hoerner, Marketing Manager, Qualcomm

Tim Hirou, Vice President, IPSO Alliance; Founder & CEO, Convergence Wireless

Robert LeFort, President and CEO, Ember

Bill Scheffler, Senior Director of North American Business Development, Z-Wave Alliance/Sigma Designs


Tom Kerber, Director, Research, Home Controls and Energy, Parks Associates

10:45 a.m.

Refreshment Break in Showcase - Texas Foyer

11:15 a.m.

Keynote - Does Smart Make Cents? - Texas Ballroom 1

Jonathan Thompson, GE - Smart Energy Summit keynote

Jonathan "J.T." Thompson
Global Utility Sales Leader, GE Appliances - Home Energy Management

IBM - Smart Energy Summit Keynote

For over two years, GE’s Home Energy Solutions business has been developing products for consumers ranging from in-home displays to smart appliances. These products have been used in pilots across the U.S. This presentation will highlight the products, lessons learned, next steps in deployment, and the challenges ahead.

12:00 p.m.

Networking Lunch - Texas Ballroom 2 & 3

Join Parks Associates and Smart Energy Summit sponsors for lunch and interactive discussions.

1:00 p.m.

International Experiences: Translation for the U.S. Market - Texas Ballroom 1

This interactive session features innovative examples and case studies of energy management programs around the world. Executives specify differences in business models and value propositions for international implementations and suggest which lessons can translate to the U.S. market.


Gian Paolo Balboni, Head, Strategic Trends, Telecom Italia

Ralph Brown, CTO, CableLabs

Andreas Martschitsch, Head of Digital Home, Swisscom


Pietro Macchiarella, Research Analyst, Parks Associates

2:00 p.m.

Hybrid Solutions: Beyond Home Networks - Texas Ballroom 1

Service providers are aggressively implementing home management systems today. Energy utilities continue a slow, methodical examination of in-home solutions. Common wisdom suggests that utilities may accomplish their agendas in cooperation with traditional service providers rather than building competitive control and monitoring networks and hardware. This interactive panel session explores the partnership opportunities between utilities and service providers in offering energy management solutions to consumers.


Andres Carvallo, Executive Vice President and Chief Strategy Officer, Proximetry

Brian Huey, Business Development - Smart Grid and Energy Management, Sprint

Stephen R. Johnson, Jr., Product Line Manager, Consumer Energy Management, Itron

Karl R. Rábago, VP of Distributed Energy Services, Austin Energy

John Steinberg, EVP of Business Development & Co-founder, EcoFactor


Stuart Sikes, President, Parks Associates

3:00 p.m.

The Impact of Policy on Energy Management Deployments and Solutions - Texas Ballroom 1

Policy makers are shaping the energy management markets through regulatory efforts at the state and national level, working on everything from interoperability and communication standards to treatment of demand response in capacity markets. National efforts have and will continue to have a dramatic positive impact on the industry. Simultaneously, the state and local regulatory framework provides additional incentives and direction. This panel examines the policy initiatives in the coming years and their impact on market dynamics, business strategies, and consumer value propositions.


Scott Hinson, Labs Director, Pecan Street Project Inc.

Annette Lown Mass, Assistant Public Counsel, Texas Office of Public Utility Counsel

Justin Segall, Co-founder and EVP, Simple Energy

Kenneth Wacks, Member, GridWise Architecture Council, U.S. Department of Energy


Tom Kerber, Director, Research, Home Controls and Energy, Parks Associates

4:00 p.m.

Summary & Closing Comments - Texas Ballroom 1


Tom Kerber, Director, Research, Home Controls and Energy, Parks Associates

Pietro Macchiarella, Research Analyst, Parks Associates

Stuart Sikes, President, Parks Associates

Questions about speaking? Contact Parks Associates.

Speakers examine the current status of Smart Grids for different regions in the U.S. and around the world while equipment makers and service providers discuss the opportunities and pitfalls of integrating with Smart Grids and providing new benefits to consumers from cloud services and in-home control products.

View Program Guide from 2011 Event. (PDF, 8 MB)