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2009 WEBCASTS
Wireless Technology and Personal Health Applications JUL 23

Mobility and connectivity have led to unprecedented innovations in personal infotainment applications. In the next ten years, personal health applications and services will benefit from them as well. With mobile phone being broadly accepted as the personal gadget, there is a tremendous amount of interest in building a mobile personal health platform from healthcare service providers, mobile carriers, and start-ups.

In this Webcast, Parks Associates highlights innovations in wireless technology and its applications for healthcare and discusses market opportunities for businesses that look for growth in the global mobile healthcare market.

Harry Wang, Director, Health & Mobile Product Research
Trends in Connected CE AUG 27
This webcast reviews current catalysts and inhibitors for the connected CE market. It focuses on the key technology components - including home networking, media processing, and device discovery and media server software - with an analysis of the latest consumer research and purchase behavior. The webcast also includes forecasts and a review of the companies active in this space.

Kurt Scherf, Vice President, Principal Analyst
Smartphones: The Star of Digital Convergence SEP 24
Rising smartphone sales are likely to help the mobile industry weather the current economic downturn. For mobile operators, the smartphone owners represent an excellent up-sell opportunity for various mobile value-added services. How will consumers' mobile usage change with a smartphone in hand? What phone features and functions will they use? How will smartphone sales impact mobile handset market competition and mobile carriers' ARPU? This webcast offers both consumer insights and market intelligence on the booming smartphone industry.

Harry Wang, Director, Health & Mobile Product Research
Mobile Advertising OCT 22
The emerging mobile advertising market is poised to take full advantage of opportunities presented by the continued diffusion of smartphones and 3G network data plans (or newer wireless services). As a result, advertisers will begin to incorporate mobile into their overall media campaigns as the advertising channel matures into a viable marketing tool.

This webcast examines the current mobile advertising market. It includes a market overview and analyzes effective mobile ad formats and current pricing models. It also analyzes opportunities driving overall growth and inhibitors threatening continued expansion and includes North American mobile advertising revenue forecasts through 2013.

Heather Way, Analyst

 

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