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PAST WEBCASTS

Materials from past Webcasts are available.
For more information, please Email Parks Associates or call 972.490.1113

You can purchase the materials from past Webcasts from our site or send a request to receive past Webcasts (be sure to specify which Webcasts you are interested in)

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Past Webcasts

TV Everywhere

JUL 22

Consumers are very responsive to TV Everywhere services. These solutions routinely score high in interest, leading providers to hope such services will give them an edge in the competition to win subscribers. This webcast looks deeper into the primary drivers behind TV Everywhere types of services, possible business models, and the technology enablers supporting the entry of pay-TV and broadband providers into the online video space. The webcast also discusses consumer data for TV Everywhere services, discerning what they will pay for and how providers can leverage this interest into higher ARPU and bigger bundles.

Kurt Scherf, Vice President, Principal Analyst

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Trends in 3D TV

JUN 24

3D TV advocates are moving quickly to bring this technology to market, despite lingering skepticism of its mainstream viability. Several 3D services have launched in Europe and the U.S. (from industry heavyweights such as Sky, DirecTV, Comcast, and ESPN), and CE manufacturers are starting to deploy 3D-ready models at retail.

What challenges will 3D TV present within the digital content and CE ecosystem? What opportunities will it offer? What is the consumer mindset regarding 3D?

This webcast examines the relevant topics related to 3D TV, including the latest consumer research and the business opportunities and implications for CE manufacturers, content creators, and service providers.

Pietro Macchiarella, Research Analyst

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Mobile Internet Devices

APR 22

2009 saw rapid growth for netbooks fueled in part by the strong appetite from consumers for an ultraportable, always-connected device. What are the long-term trends driving adoption of an increasing number of Internet-connected portable devices, like ebook readers, MP3 players, and GPS devices, vying for specialized applications or roles in consumer’s digital lifestyle?

Harry Wang, Director, Health & Mobile Product Research

Sponsored by PacketVideo (PV)
PacketVideo (PV) was the first company to put video on a mobile phone, and now powers more than 500 mobile devices – on all industry platforms. PV’s software facilitates the sharing and enjoyment of media wherever it is stored or played, enabling the vision of a single, seamless media experience.

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SPONSOR

Advances in Television Advertising

MAR 25

Major pay TV service providers have identified advanced TV advertising as a key revenue opportunity for 2010 and beyond. Ad budgets and consumer video viewing are shifting to the Internet, and emerging digital media platforms are threatening the traditional television advertising business. Even so, cable TV operators continue to ramp up their investment in advanced advertising solutions as a preemptive move to sustain ad revenues in the short term. In the long term, the investment serves to grow the advertising business segment.

This webcast features analysis and forecasts from Parks Associates examining the following questions:

What key players and technologies will further industry growth?
Will pay TV providers successfully integrate advanced TV advertising into their existing infrastructures?
What is the main focus of Canoe Ventures?
What are the existing and proposed business and pricing models?

Heather Way, Analyst

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Residential Energy Management

FEB 25

With the president’s stimulus bill squarely behind Smart Grid development, 2010 should see significant investment in new technologies from the back office to the network to the meter and to devices in the home. Will consumers pay to purchase devices with energy savings potential?

Agenda Overview:

Residential Energy Management: Market Dynamics
– Drivers and Inhibitors
– The Consumer Mindset – Highlights from Recent Surveys
       Attitudes about energy management, utility programs and smart appliances
– Market Landscape – System and Solution Opportunities
       Possible role of Communication Service Providers in the home
– Electric Utility Initiatives – Update and Forecast
       Smart Meters – some smarter than others
– Communication Protocols – Our Perspectives on Standards
– Government Funding Allocations – Update
Highlights from our Smart Energy Summit: Engaging the Consumer
– Some Takeaways, Observations and Reflections
– Some interesting companies we heard from
– Questions raised – some answered …some Not Yet!
Market Forecasts: Energy Management & Monitoring Solutions
– Programmable Communicating Thermostats
– Remote Monitoring & Control Services
– Home Area Networks – With and Without Utility Involvement
Next Steps in Parks Associates Research and Analyses
– 2010 Research Roadmap
– CONNECTIONS™ 2010 – the Residential Energy Management track
– Smart Energy Summit 2011

Bill Ablondi, Director, Home Systems Research

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Analyst Roundtable: Consumer Electronics and Services Outlook for 2010

FEB 4

As 2010 begins, what will be the key consumer and technology trends that define market opportunities in the digital home and consumer electronics industries?

Parks Associates' analyst team examines notable trends and CES 2010 announcements and provides primary consumer data and trending and predictions and forecasts in a number of product and service categories. Key areas of focus include:

Home networking
Consumer storage
Connected consumer electronics
3DTV
Digital home technical support services
Advertising
Online video – both “over-the-top” and efforts such as TV Everywhere
Gaming
Smartphones
Mobile content and applications
e-readers
Television services
Broadband value-added services
Home assistive monitoring

The Parks Associates Analyst Team

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Smartphones: The Star of Digital Convergence

DEC 17

Rising smartphone sales are likely to help the mobile industry weather the current economic downturn. For mobile operators, the smartphone owners represent an excellent up-sell opportunity for various mobile value-added services. How will consumers' mobile usage change with a smartphone in hand? What phone features and functions will they use? How will smartphone sales impact mobile handset market competition and mobile carriers' ARPU? This webcast offers both consumer insights and market intelligence on the booming smartphone industry.

Harry Wang, Director, Health & Mobile Product Research

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Mobile Advertising

NOV 19

The emerging mobile advertising market is poised to take full advantage of opportunities presented by the continued diffusion of smartphones and 3G network data plans (or newer wireless services). As a result, advertisers will begin to incorporate mobile into their overall media campaigns as the advertising channel matures into a viable marketing tool.

This webcast examines the current mobile advertising market. It includes a market overview and analyzes effective mobile ad formats and current pricing models. It also analyzes opportunities driving overall growth and inhibitors threatening continued expansion and includes North American mobile advertising revenue forecasts through 2013.

Heather Way, Analyst

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The Set-top Box: Convergence and the Connected Home

OCT 22

In the battle for the entertainment bundle, set-top boxes are providing an increasing array of entertainment features. Next in their evolution will be connecting the TV to Internet content, to PC-based content, and finally to home control and monitoring features. The connected home is increasingly important to video service provider offerings, and the set-top box is at the heart of those services.

This webcast examines the technology trends and business requirements shaping the next-generation set-top box, including how developments in hardware and software are evolving to support new business models for service providers and technology providers. In addition to worldwide forecasts for set-top box shipments, the webcast also features data from Parks Associates' recent consumer studies TV 2.0 - The Consumer Perspective and Digital Media Evolution.

Jayant Dasari, Research Analyst

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Year-end Outlook for Consumer Electronics Purchases

SEP 24

Parks Associates provides an update on the state of the economy as seen through purchase intentions for CE products. Highlights include changes in buyer behavior trends and analysis to determine what products and brands are most valued by consumers.

Tricia Parks, CEO

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Trends in Connected CE

AUG 27

This webcast reviews current catalysts and inhibitors for the connected CE market. It focuses on the key technology components - including home networking, media processing, and device discovery and media server software - with an analysis of the latest consumer research and purchase behavior. The webcast also includes forecasts and a review of the companies active in this space.

Kurt Scherf, Vice President, Principal Analyst

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Wireless Technology and Personal Health Applications

JUL 23

Mobility and connectivity have led to unprecedented innovations in personal infotainment applications. In the next ten years, personal health applications and services will benefit from them as well. With mobile phone being broadly accepted as the personal gadget, there is a tremendous amount of interest in building a mobile personal health platform from healthcare service providers, mobile carriers, and start-ups.

In this Webcast, Parks Associates highlights innovations in wireless technology and its applications for healthcare and discusses market opportunities for businesses that look for growth in the global mobile healthcare market.

Harry Wang, Director, Health & Mobile Product Research

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Residential Energy Management: State of the Market
Sponsored by Sigma Designs the makers of Z-Wave

JUN 25

The potential for growth in this market is immense because of the combination of business, political, and cultural shifts in the U.S. The emergence of low-power, wireless and powerline solutions, combined with the proliferation of broadband, makes it possible to develop whole-home energy management solutions that truly pique consumer interest. On a national level, energy policy is encouraging the deployment of Smart Grid technology, which will affect business plans and product procurement for all utilities.

This webcast presents Parks Associates’ assessment of the market for digital systems and services used to monitor, control, and manage electric energy in the home. Topics include the extent to which electric utilities are deploying smart grid technology; which companies are developing systems and services to capitalize on these deployments; government efforts to promote innovation and adoption; and consumer willingness to acquire these capabilities.

Bill Ablondi, Director, Home Systems Research

SPONSORS

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Digital Photo Frames: Review and Outlook

APR 23

The global recession slowed digital photo frame sales in 2008. As consumer confidence recovers from a historic low, will digital photo frames lead the recovery of demand for consumer electronics in 2009 and beyond? In this Webinar, Parks Associates draws on both consumer purchase behavior research and industry research data to highlight what worked in the past and what will work in driving future digital photo frame sales. The analyst also examines the connected photo frame market and provides his analysis and insight about trends in this emerging market segment.

Harry Wang, Director, Health & Mobile Product Research

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Social Networking

MAR 19

Social media evolution has taken the world by storm. Social networks, blogs, user-generated content, and virtual worlds are empowering consumers to share their digital lives with others. The impact of social media spreads beyond consumers, however, to CE manufacturers, whose devices must fulfill new consumer demands; to media companies, who must create new media strategies; and to brands, who have to find new ways to connect with their audience.

This webinar explores the evolving landscape of social media, including current consumer trends, existing and emerging business models, and CE technology that consumers will use to create, access and share social media.

Kurt Scherf, Vice President, Principal Analyst

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Coming Down the Pipe: What to Watch in Broadband and Television

FEB 19

This webcast includes a review of 2008:

Trends in access services
Key developments in broadband and television service offerings
Role of bundling and value added services in sustaining growth in ARPU

It analyzes service providers strategies in Europe and North America and presents what will be the challenges and opportunities for Cable Operators, Telcos, and Satellite Operators. It also features key consumer trends, examining the impact of economic conditions on entertainment habits and the video and broadband applications with high consumer interest.

Jayant Dasari, Research Analyst

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Key Trends in Consumer Electronics

JAN 22

What features and applications will define the consumer electronics landscape over the next few years? What are manufacturers and technology vendors doing to create new connected experiences, links to premium content and services, and add value to their devices? This webcast examines the top themes from this year’s Consumer Electronics Show and provides an overview of what we can expect to see from consumer devices – both fixed and mobile – in the near future.

Kurt Scherf, Vice President, Principal Analyst

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2008: A Digital Lifestyles Year in Review

DEC 18

As 2008 closes and we look forward to 2009, what were the key developments that characterized this year and digital lifestyles development? Parks Associates’ lead analysts examine key findings, news, and takeaways, providing both industry perspective and consumer feedback on such areas as broadband and value-added services, next-generation television applications, mobile devices, health, connected devices, and digital entertainment.

The Parks Associates Analyst Team

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Advanced TV Services Go Primetime: Consumer and Industry Trends

NOV 20

As consumer entertainment options grow in variety, television services must evolve to support customization, personalization, cross-platform applications, interactivity, and greater choice of content. Which of the many so-called “TV 2.0” applications have the greatest potential to be disruptive in terms of building potential ARPU, increasing customer satisfaction, and triggering churn? This presentation examines the worldwide market for television services, examines consumer preferences for new television and video-centric applications, and discusses the evolution of set-top boxes and other connected devices that will leverage such services.

Featuring Jayant Dasari, Research Analyst

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Broadband Video: To the TV and Beyond!

OCT 23

Development of the broadband video market has been marked by extreme highs and lows – from the successful distribution of primetime television programming via the Internet to the slow growth of Internet movies-on-demand services. What lessons can be drawn from the last three years and applied to ensuring future success in this business? What happens to the market when broadband video services are consumable directly at the TV? This Webcast provides key takeaways and recommendations for broadband video providers, introduces categories of “go-to-TV” Internet TV receivers and consumer electronics, and provides market forecasts.

Featuring Kurt Scherf, Vice President, Principal Analyst

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Gaming Update - Wii, Online Gaming, and Gamer Diversification

SEP 23

Based on consumer insights gathered from Electronic Gaming in the Digital Home II (EGDH II), a new study of more than 2,000 Internet gamers in the United States, this Webcast provides detailed and updated information of the six gamer segments Parks Associates established back in 2006 with the first EGDH study, focusing on their adoption of gaming devices and content, online gaming behavior, and interest in new gaming services. The Webcast also discusses changes in the gaming industry over the past 18 months and their impact on different gamer segments and makes recommendations to different companies in the gaming industry.

Featuring Yuanzhe (Michael) Cai, Director, Broadband & Gaming

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GPS Applications on Portable Platforms: Demand and Innovations

AUG 21

The marriage of GPS and digital technology has revolutionized consumers' driving habits and given rise to new types of content, applications, and services on mobile and portable platforms. Global shipments of mobile and portable devices with an embedded GPS receiver will top 830 million in 2012. This webcast highlights the major hardware platforms that will embrace the GPS technology, describes novel navigational content and applications on the horizon, and discusses means to better monetize consumers' interest in navigation-enabled applications from the perspectives of hardware makers, software developers, and service providers.

Featuring: Harry Wang, Director, Health & Mobile Product Research

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Home Networking Strategies

JUL 17

As home networking moves beyond basic router and access point functionality, where are the next significant opportunities? In this webcast, we focus specifically on the environment for connected consumer electronics and extended media applications. Attendees will receive insight into the key technologies (software, networking media, storage, etc.) and companies driving the connected entertainment revolution.

Featuring: Kurt Scherf, Vice President, Principal Analyst

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Opportunities for Wireless and Powerline Controls

MAY 22

Home controls have remained largely confined to the upper strata of new home construction for decades. New approaches incorporating wireless and powerline technologies, a migration of traditional suppliers to IP-based systems and, perhaps most importantly, the entry of key market movers are driving change. This webcast examines the state of the market, probes technology alternatives, and sizes up the competition.

Featuring: Bill Ablondi, Director, Home Systems Research

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The Consumer Purchase Process

APR 17

Drawing data from Parks Associates' groundbreaking survey The Changing Consumer Electronics Purchase Process, this webcast highlights why consumers decide to purchase products, how they gather information, and where they make their purchases. Moreover, it provides insight on how patterns differ between product categories and key consumer electronic brands.

Featuring: John Barrett, Director of Research

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Emerging Advertising Technologies & Platforms

MAR 20

Content owners' willingness to distribute content on the new media platforms opens up new opportunities as well as challenges for technology vendors and content publishers. Trying to capture digital consumers' increasingly fragmented attention and please advertisers with targeted and measurable ads across multiple new media platforms is an arduous task. But progress has been made, and broadband streaming video, user-generated content, VOD, even tiny mobile screens, become hot ad platforms. This webcast will take a closer look at these emerging digital media platforms, examine their ad potentials and major trends in ad serving, inventory and pricing, audience engagement, and results tracking and measuring.

Featuring: Harry Wang, Research Analyst

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North American Broadband Market Update

FEB 21

North American broadband service providers face increasing in-kind and over-the-top competition. As a result, their focus is shifting from selling bandwidth and competing on price to competing on applications, services, and consumer experiences. This presentation provides insights for the following topics:

Changing competitive dynamics in the NA BSP market;
Trends and outlook for the deployment of a variety of access technologies (DSL, cable modem, FTTx, broadband wireless, BPL);
The impact of 700MHz;
Carrier deployment of value added services;
Strategies for broadband service providers to fend off competition from over-the-top service providers; and
Market forecasts.

Featuring: Yuanzhe (Michael) Cai, Director, Broadband & Gaming

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What's Great in '08

JAN 24

What were the big stories from CES? How can we use this information in formulating our business plans in 2008? Parks Associates recaps CES and discusses the trends to watch in 2008, including the opportunities and the steps that will be necessary to keep the digital home on track.

Featuring: Kurt Scherf, Vice President, Principal Analyst

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2007 Year in Review

DEC 20

This webcast reviews and analyzes the key events of 2007, assesses the wider impact of those events on the market, and highlights the key products, services, and companies to watch in 2008. Key areas of consideration include Web 2.0, digital media, IPTV, and home networking, among others.

Featuring: John Barrett, Director of Research

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Mobile Lifestyles: a Consumer View

NOV 15

Over the years, consumers have adopted a variety of mobile and portable devices to fulfill the need to be connected, informed, and entertained at any place and any time. Mass-market penetration of mobile/portable devices, multimedia digitization, and the emergence of next-generation mobile broadband and devices (i.e., the iPhone) are rekindling industry interests in service and platform convergence. The key challenge is to understand consumer perspectives in a fashion that will help hardware/software manufacturers, entertainment companies, and service providers to formulate their short-term and midterm strategies. This webcast examines emerging trends in adoption and use of mobile devices and services and consumer perspectives regarding mobile convergence and mobile Internet.
Featuring: Yuanzhe (Michael) Cai, Director, Broadband & Gaming

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Digital Media Update

OCT 18

This webcast presents a worldwide perspective on digital media trends, highlighted with key data from Parks Associate’s recent Global Digital Living II survey. It covers a broad range of media types (music, communication, gaming, etc.), with a strong emphasis online video in particular.
Featuring: John Barrett, Director of Research

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IPTV and the Digital Home

SEP 20

The number of IPTV subscribers will reach nearly 60 million worldwide by year-end 2011, spurred by both aggressive and reactionary telco tactics. This webcast presents the market implications and strategies for IPTV services. Specifically, it will cover consumer perceptions and demand for IPTV-related services, discuss global strategies and deployments, and examine the technological solutions enabling telcos to deliver more than just "me too" services.
Featuring: Kurt Scherf, Vice President, Principal Analyst

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Where Are the Next $10 Billion Gaming Dollars?

AUG 16

Online gaming will become a $4 billion business in the U.S. alone in 2010 and game advertising will be a $2 billion market in 2012. Broadband gaming will foster business diversification and lead to new revenue opportunities. In the meantime game consoles are venturing into the domains of connected entertainment. This session will cover important trends in online, console, and mobile gaming, including topics such as casual gaming, MMOG, virtual worlds, game advertising, connected consoles and digital distribution, and consumer perspectives regarding new gaming trends.
Featuring: Yuanzhe (Michael) Cai, Director, Broadband & Gaming

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Home Controls: 2007 Update

JUL 19

The market for home systems, installation and security monitoring is approaching $20 billion in the U.S. alone. New categories are emerging: home systems in a box, remote home self-monitoring, and IP-based entertainment and control systems. This webcast will provide analysis on key players and new entrants in this market; information on the impact of IP-based control systems; an understanding of the various installation channels (custom installers, security systems integrators/installers, electrical contractors & builders); insight into opportunities for emerging systems (IP-based audio/video systems; remote monitoring and systems for the middle market); and, forecasts for major segments of home controls.
Featuring: Bill Ablondi, Director, Home Systems Research

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Social Media & Web 2.0

MAY 17

This Webcast cuts through the hype surrounding “Web 2.0” and soberly examines the successes, prospects, and challenges facing online services that rely on active user participation. Building on this analysis, it draws out lessons that can be applied to more traditional areas such as Internet access, pay TV, and consumer electronics/computing products.
Featuring: Chris Roden, Research Analyst

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Broadband Update: Changing Dynamics in a Maturing Market

APR 19

With more than fifty million broadband households, the next frontier of broadband competition will be less about bandwidth and price and more about applications, services, and consumer experiences delivered through the broadband pipe. This presentation provides insights for the following topics:

Trends and outlook for the deployment of a variety of access technologies (DSL, cable modem, FTTx, broadband wireless, BPL) and changing competitive dynamics in the U.S. BSP market;
The services and applications broadband service providers need to deploy in order to increase ARPU and reduce churn risks;
Strategies for broadband service providers to fend off competition from over-the-top service providers; and
Market forecasts.

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Cutting the Cord: Wireless Networks for Multimedia and Entertainment Applications

MAR 15

Next-generation wireless LAN and PAN solutions will offer great benefits to manufacturers, service providers, and content owners as they seek more flexible connectivity solutions. This Webcast examines the requirements and outlook for building reliable wireless solutions for multimedia and entertainment networks. It provides insight into the key technologies and players and industry-wide forecasts.
Featuring: Kurt Scherf, Vice President, Principal Analyst

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Nationwide Technology Trends

FEB 15

Drawing from Parks Associates’ annual National Technology Scan, this Webcast examines the latest data on technology adoption and use, framed within the perspective of historical data. It analyzes key drivers underlying technology markets such as Internet access, home networking, consumer electronics, and online services.
Featuring: John Barrett, Director of Research

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Television 2.0: Trends and Outlook for TV Services

JAN 18

Thanks to global competition among multiple service providers and new investments in network, edge, and customer premise equipment, TV services are migrating to embrace multiple digital lifestyle enhancements. This Webcast focuses on the changes that Telco TV and IPTV providers will bring to television delivery, with a specific focus on connectivity, software, and set-top box evolution. It also discusses opportunities for companies delivering enhancements across three stages of TV development and provides global consumer data and forecasts.
Featuring: Kurt Scherf, Vice President, Principal Analyst

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2006 Digital Living Year End Review

14 DEC

This webcast reviews and analyzes the key events of 2006, assesses the wider impact of those events on the market, and highlights the key products, services, and companies to watch in 2007. Areas under scrutiny include home networking, mobile TV, VoIP, gaming, IPTV, web 2.0 and bundled services, among others.
Featuring: John Barrett, Director of Research

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Helping Consumers Manage the Digital Home

19 OCT

High-speed Internet connections, personal computers, home networking, and a growing array of digital content services and entertainment platforms all serve to benefit consumers for both pragmatic and fun reasons. However, they may also lead to growing confusion and frustration with end users struggling with installation, configuration, and performance problems. In the end, what company is going to get the phone call when “the digital home goes bad”? Is there a service opportunity to assist customers in fixing their digital home problems? This Webcast presents unique data from Parks Associates’ consumer study Managing the Digital Home: Installation and Support Services. Participants receive quantifiable analysis of the top problems and fixes for digital home issues. This webcast also covers the emerging category of digital home helpers from retailers and other third-party vendors.
Featuring: Kurt Scherf, Vice President, Principal Analyst

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Online Video: The Industry and the Consumer

21 SEP

This webcast presents highlights of Parks Associates research on the market for video delivered over the Internet. The presentation addresses some of the major issues facing the industry, challenges and opportunities for each segment of the industry value chain, and what we know about the consumer of online video.
Featuring: Kurt Scherf, Vice President, Principal Analyst, & Yuanzhe (Michael) Cai, Director, Broadband & Gaming

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Connected Entertainment Opportunities inside the Digital Home

17 AUG

What will the digital home infrastructure look like in five years, and how will consumers use different types of electronic devices and for what types of digital content? This webcast sheds light on home network growth, device design trends, and behavioral changes in consumers' media consumption. It also analyzes critical issues for the growth of home multimedia networks and identifies device form factors that are most likely to be network-enabled.
Featuring: Harry Wang, Research Analyst

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Broadband Wireless Technologies and Markets

20 JUL

This webcast examines next-generation mobile broadband wireless solutions, including 801.16e, 802.20, WiBro, cellular, and proprietary solutions. It offers opinions on potential market opportunities, examine the competitive industry landscape, share consumer perspectives on mobile broadband wireless solutions, and provide market-sizing information.
Featuring: Yuanzhe (Michael) Cai, Director, Broadband & Gaming

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Media PCs & Media Servers

15 JUN

As digital content and services proliferate, trends in home networking and lowered costs for multifunctional software and hardware solutions are leading toward a centralized “home server” option. This webcast will visit the theory of the “media server,” examining the technology, industry, and consumer trends that point to a growing role of dedicated media server platforms.
Featuring: Kurt Scherf, Vice President, Principal Analyst

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The Business of Bundled Services

25 MAY

This webcast examines the challenges and opportunities for traditional service providers as they transform to multiservice providers. It helps service providers and value-added solution vendors identify the ideal service mixes for triple- and quad-play services and offers consumer segmentation insights that can be directly translated into higher ARPU and better customer retention.
Featuring: Deepa Iyer, Research Analyst

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Mobile Phones and Multimedia Applications

16 MAR 06

This webcast will examine the market for mobile TV services, outlining the different technological approaches, deployment plans, and supply-side drivers and inhibitors. Drawing from Parks Associate’s latest consumer data, it will also analyze consumer demand for mobile TV services and other complementary multimedia applications for the mobile phone.
Featuring: John Barrett, Director of Research

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Advertising in the Digital Age

16 FEB 06

This webcast will analyze the fundamental drivers of the continual shift of advertising dollars from old media to new media, profile innovative ad formats and cutting-edge technologies, review industry trends and news, and forecast ad spending over the next five years.
Featuring: Harry Wang, Research Analyst

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CES Recap & Onward to 2006!

19 JAN 06

What were the big stories from CES? How do we use this information to plan our business in 2006? The Parks Associates Team recaps CES and discusses the trends to watch in 2006, including the opportunities and the steps that will be necessary to keep the digital home on track.
Featuring: Kurt Scherf, Vice President, Principal Analyst

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Inside the Numbers and Outlook for 2006: Digital Lifestyle Solutions on the Move

15 DEC 05

Were predictions for 2005 on the mark when it came to the penetration of digital lifestyle solutions? Where was growth greater than expected, and where should consumer marketing and education efforts be applied in 2006 to deliver on the promises of connectivity, media personalization, on-demand entertainment, and other lifestyle enhancements? This special Webcast will provide attendees with year-end 2005 penetration numbers for a host of solutions and services (from a Q4 nationally representative telephone survey), including:

Home networks;
Personal video recorders;
Gaming devices;
MP3 players; and
Internet access.

This Webcast will also provide attendees with commentary on emerging markets and potential areas of concentration, including interactive advertising and health-at-home/telemedicine.

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Next-Generation Video

27 OCT 05

The Webcast presentation examines the opportunities for high-definition televisions and services. The following topics are addressed:

Current Market Trends
Issues related to high-definition TV and services
Consumer analysis
— Comparison of active profiles of consumers with HDTV and digital TV
— Attitudes and Behavioral patterns of consumers with HDTV
Impact of high-definition services on current television offerings
Opportunities for other high-definition technologies
Market Forecasts for HDTV sets and set-top boxes

Featuring: Deepa Iyer, Analyst

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Trends in Broadband Adoption

22 SEP 05

This presentation examines new trends in the broadband market, including growing competition, fiber deployment, mobile broadband, bundled services, and advanced value-added services.
Featuring: Yuanzhe (Michael) Cai, Director, Broadband & Gaming

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The Telcos Strike Back: The Outlook for IPTV

25 AUG 05

Cable MSOs have long held the upper hand when it comes to triple-play services. Their coax networks were designed to deliver television, and recent upgrades now permit voice and video-on-demand services as well. Conversely, the Baby Bells can only provide television via satellite TV partners and cannot provide video-on-demand at all. Yet the telcos are far from defeated. MPEG-4 and other technologies are leveling the playing field (somewhat), and domestic telcos are following in the footsteps of major international providers and finally deploying video services.

This Webcast assesses the current state of the IPTV market in terms of technologies, services, and consumer demand. It also draws lessons from international deployments and analyze the potential and prospects for IPTV deployment domestically.
Featuring: Deepa Iyer, Analyst

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Networked Gaming: Beyond LAN Parties

28 JUL 05

Gamers are getting connected! More than 50% of U.S. Internet gamers spend time playing games against others. In addition to LAN parties filled with cool gaming PCs, cold pizzas, and caffeine-loaded drinks, gamers have an increasing number of options, including massively multiplayer online (MMO) gaming, multiplayer Internet gaming, online console gaming, and multiplayer mobile gaming. This Webcast will discuss consumer adoption of networked gaming, interest in connected and cross-platform gaming, technology solutions enabling such services, and revenue opportunities for the game industry and broadband service providers.
Featuring: Yuanzhe (Michael) Cai, Director, Broadband & Gaming

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The Adoption of Portable Multimedia Players

23 JUN 05

The penetration of portable multimedia players is low at present. But with the successful launch of PlayStation Portable and future rollout of new generation of convergence devices, will this product category enjoy the same fast adoption as portable MP3 players and DVD players? What content do consumers want to store on these portable devices, and what are the preferred ways to receive such content? This Webcast examines the market potential for portable multimedia players, profiles early adopters, and analyzes their online behaviors and purchase patterns. It will also provide an overview of leading players and analysis of their marketing strategies and the factors that could impact market adoption.
Featuring: Harry Wang, Research Analyst

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Next-Generation Networks & Storage in the Connected Home

26 MAY 05

The penetration of data networking solutions into U.S. households crossed the line between early adopters and later purchasers between 2003 and 2004. With more than 17 million homes enjoying at least some basic connectivity, the next phases of home networking deployment will center on solutions that deliver enhanced value to connectivity. This Webcast examines the market for two such concepts – providing secure and easy-to-use storage solutions and home management offerings. It will provide an overview of leading players and primary consumer data that will focus on likely adopters for such solutions.
Featuring: Yuanzhe (Michael) Cai, Director, Broadband & Gaming

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Next-Generation Networks & Storage in the Connected Home

24 MAR 05

The penetration of data networking solutions into U.S. households crossed the line between early adopters and later purchasers between 2003 and 2004. With more than 17 million homes enjoying at least some basic connectivity, the next phases of home networking deployment will center on solutions that deliver enhanced value to connectivity. This Webcast examines the market for two such concepts – providing secure and easy-to-use storage solutions and home management offerings. It will provide an overview of leading players and primary consumer data that will focus on likely adopters for such solutions.
Featuring: Kurt Scherf, Vice President, Principal Analyst & Yuanzhe (Michael) Cai, Director, Broadband & Gaming

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Music Applications on the PC

24 FEB 05

Mainstream consumers are now using PC-based music thanks to iTunes and (the original) Napster. Over one-half of all Internet households now play music files on their PC each month, and roughly one-third stream or download music. This Webcast will present Parks Associates’ latest consumer survey data on music applications and the consumers who use them. It will also analyze the emerging market for fee-based music services and the wider impact digital music will have.
Featuring: John Barrett, Director of Research

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Fast-Forward: Hot Trends in Digital Home and Mobility Applications

27 JAN 05

The Parks Associates’ Analyst Team is back from the 2005 Consumer Electronics Show and is ready to share our thoughts on trends in “digital living.” From “playshifting” to multiroom DVR to the evolution of the user interface and service operator and content aggregator offerings, consumers’ abilities to access and interact with digital content and services grows exponentially each year. This Webcast examines the latest trends in digital living for 2005, examining the consumer appetite for “All Things Digital” and identifying companies and products that should elicit a market buzz … and revenues!
Featuring: Kurt Scherf, Vice President, Principal Analyst

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Digital Home Ecosystems

16 DEC 04

Digital media can only exist within an “ecosystem” comprised of PCs, home networks, digital media adapters, and other hardware devices. Yet in many households, the digital ecosystem is extremely limited or non-existent, presenting a major obstacle to both content and service providers. This Webcast will examine the current state of digital ecosystems in the home, particularly for video, music, and imaging content. Moreover, it will analyze usage patterns to shed light on why some consumers have built a digital ecosystem within their home and why others have not.
Featuring: John Barrett, Director of Research

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Software’s Role in Networked Home Entertainment

18 NOV 04

This webcast focuses on the middleware that links PC and CE devices. Topics include consumer perspectives regarding multimedia networks, multimedia network middleware solutions, important industry standards/guidelines, and TAM for multimedia middleware.
Featuring: Yuanzhe (Michael) Cai, Director, Broadband & Gaming

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Residential Gateways: A Supply-Side Analysis

21 OCT 04

The service provider community, and notably broadband Internet service providers, has become much more active in deploying home networking solutions that focus on data-only applications. This Webcast will provide consumer segmentation data of early adopters of home networking solutions from service providers. Who has acquired, and who is likely to look to the service provider as a key home networking solutions provider? Beyond data networks, this Webcast will examine the market requirements for next-generation residential gateways delivering bundled services based on interviews with service providers. It will also examine the current and planned uses for home networks by end users.
Featuring: Yuanzhe (Michael) Cai, Director, Broadband & Gaming

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Next-Generation Video Services

23 SEP 04

IP-based video delivery has started to take a definitive shape in 2004. This Webcast will examine latest trends in Internet-based video services and analyze how cable and satellite operators will evolve with increasing IP-video adoption.
Featuring: John Barrett, Director of Research

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The Politics of Digital Rights Management

26 AUG 04

This Webcast will provide insight into content protection and digital rights management issues by providing analysis into both consumer and industry variables and will examine a variety of solutions from both the IT and CE perspectives. The Webcast will also analyze which solutions are likely to hold sway as the distribution of digital media reaches a critical uptake in the next few years.
Featuring: Kurt Scherf, Vice President, Principal Analyst

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Untethering Broadband: WiMAX, 802.20, and others

29 JUL 04

This Webcast examines the next-generation broadband wireless solutions, including WiMAX, 802.20, and proprietary solutions. It offers opinions on major prototype technologies and solution vendors, provide market sizing information for fixed and mobile broadband wireless applications, and share consumer perspectives on mobile broadband wireless solutions.
Featuring: Yuanzhe (Michael) Cai, Director, Broadband & Gaming

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Trends in U.S. Broadband Adoption

24 JUN 04

As broadband continues to find its way into more mainstream consumer homes, the motivations for broadband adoption shift from raw speed to cost and features. This webcast examines Parks Associates' latest primary research on what drives (and inhibits) consumer adoption of broadband.
Featuring: Kurt Scherf, Vice President, Principal Analyst

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Data Networking in Today's Home

27 MAY 04

This Webcast examines the whole value chain for data networking, companies to consumers. It provides classifications, definitions, and forecasts for data networking solutions and examines the consumer appetite for these solutions now and in the future.
Featuring: Kurt Scherf, Vice President, Principal Analyst

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Home Security Update

25 MAR 04

This Webcast will analyze the market for home security products and services, particularly focusing on their integration with Internet-enabling technologies. It will also provide the results of Parks Associates’ recent consumer surveys on home security systems and profile the competitive landscape.
Featuring: Kurt Scherf, Vice President, Principal Analyst

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Next-Generation Broadband Wireless

19 FEB 04

This Webcast examines the next-generation broadband wireless standards, including WiMAX and 802.20. It will offer profiles of the major prototype technologies and solution providers, with consumer perspectives on mobile broadband wireless solutions, based Parks' consumer research.
Featuring: Yuanzhe (Michael) Cai, Analyst

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The PC as a Home Entertainment Platform

22 JAN 04

This Webcast examines the home computer’s transition to a multimedia platform from both an industry and consumer perspective. Featuring primary consumer research and forecasts of multimedia PC solutions, this event will pinpoint mass-market opportunities for entertainment-centric home computing platforms.

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The Digital Multimedia Experience

20 NOV 03

The pieces of the digital value chain that deliver a new range of multimedia applications are coming together. This Webcast provides an overview and outlook for the next generation of entertainment-at-home, from an examination of the platforms likely to play a role to the distribution channels (service providers, retails, and custom installers) from which consumers will likely find solutions to meet their growing appetite for content.

Generating Revenue from Home Networking: Evaluating the Challenges & Opportunities for Broadband Service Providers

11 NOV 03

Research indicates that a symbiotic relationship exists between the adoption of broadband and the adoption of home networking. Simply stated, once consumers experience the benefits of broadband, they want to share this service among multiple PCs. This Webcast will feature an overview of research and analysis from Parks Associates’ upcoming report Generating Revenue from Home Networking: Evaluating the Challenges & Opportunities for Broadband Service Providers.

The High-Speed Personal Area Network: Is Ultra-Wideband Ultra-Hyped or Not?

10 SEP 03

Ultra-wideband (UWB) has attracted the attention of companies across the spectrum of home and mobile computing and consumer electronics. This Webcast examines the market potential for UWB applications, complete with demand and supply-side analysis, voices from the industry, and expectations for growth.

The Digital Home Value Chain: Outlook for 2003

7 AUG 03

This Webcast presented the results of two nationwide surveys (1,005 telephone and 10,888 Internet households) profiling consumers and the services they want. Building on this, the problem of poor subscriber uptake was diagnosed, highlighting the best (and worst) practices in the industry.

Public Hot Spots: Moving Beyond Road Warriors?

7 AUG 03

This Webcast analyzed the hot spot market from the perspective of the end user, providing attendees with primary consumer research and analysis. It provided clarity in establishing the crucial links in the hot spot delivery value chain, analyzing business model issues, and forecasting market growth.

The Future of Electronic Living @ Home

29 MAY 03

This Webcast features results from Electronic Living @ Home, our latest primary consumer research project. Electronic Living @ Home is comprised of two separate consumer surveys and offers an unparalleled, up-to-date insight into the consumer mindset regarding digital home devices and services.

A Riddle Wrapped in an Enigma: Understanding the Chinese Telecom Market

20 MAR 03

The Chinese telecom industry has an expected CAGR of 20% over the next three to five years, promising significant growth potential and investment opportunities.

This new period of stability follows the dramatic growth of the past five years, when the numbers of fixed-line, mobile, and Internet users registered Compound Average Growth Rates (CAGR) of 25%, 72%, and 230%, respectively.

Given this growth potential, China may soon replace the United States as the largest telecom market in the world.

Yet this growth puts more pressure on international companies to understand the state of each market segment in order to succeed. This Webcast, presenting the issues from a Chinese perspective, will demystify this complex market and identify the investment opportunities.

The Digital Home Value Chain: Outlook for 2003

28 JAN 03

What is the outlook for the residential technology business in 2003? What key trends will shape development along the digital value chain – from content providers to consumer products? Parks Associates invites you to join the industry’s leading analyst – Kurt Scherf – for a one-hour Webcast on Tuesday, January 28, 2003, from 1:00 P.M. – 2:00 P.M. CST. This interactive session will allow participants to receive the latest information and updates on dynamic markets and send queries.

This Webcast included information on:

Broadband deployment;
Home networks;
Digital entertainment; and
European Market Landscape.

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