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Description |
 A
Strategic Seminar from Parks Associates
A Day with the Parks Associates’ Analysts –
strategies for media companies, service providers, content
producers, and consumer electronics companies
Thursday,
September 18, 2008
Fairmont San Jose
Garden Room
Register Now
Member of the Press? Apply for a Press
Pass
How will the rise of new media, entertainment, and
communications applications impact your business? Join
Parks Associates’ analysts for a daylong executive seminar
that specifically focuses on digital media and specific
market sectors, such as service providers, television
providers, content producers, and the consumers. Bringing
together key consumer data and insights and matching them
to industry developments, participants will receive
targeted and strategic analysis on such topics as:
- What will determine the winner in the bundled
services battle?
- How does television evolve as a rich media?
- What consumer trends point to new use cases and
business models for digital media?
- How is the gaming market segmented, and how does the
game console stack up as a media hub?
- What will the market for connected consumer
electronics look like?
- How does the evolution of video advertising shape
opportunities for content, services, and technology
providers?
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Agenda |
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Time |
Session |
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8:30 a.m. |
Welcome and Introductions Presented
by:
Kurt Scherf,
VP & Principal Analyst,
Parks Associates |
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8:45 a.m. |
Strategies for Broadband
and Bundled Services Providers
Presented by:
Yuanzhe (Michael) Cai, Director, Broadband & Gaming,
Parks Associates |
Broadband service providers face increasing
in-kind and over-the-top competition. As a result,
their focus is shifting from selling bandwidth and
competing on price to competing on applications,
services, and consumer experiences. This
presentation provides insights for the following
topics:
- Changing competitive dynamics
- Trends and outlook for the deployment of a
variety of access technologies (DSL, cable
modem, FTTx, broadband wireless, BPL)
- The impact of 700MHz
- Carrier deployment of value added services
- Strategies for broadband service providers
to fend off competition from over-the-top
service providers
- Market forecasts
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10:00 a.m. |
Morning Refreshment Break |
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10:15 a.m. |
TV 2.0: Critical Links in the Value Chain
Presented by:
Jayant Dasari,
Research Analyst,
Parks Associates |
For television service providers, finding
opportunity in a new media environment may come
down to two simple premises: 1) What features and
services do I need to offer; and 2) What is it
going to cost me? In this presentation, we walk
through our predictions for what features of
next-generation TV services will be critical in
establishing differentiation, creating stickier
services, and building revenue-per-customer.
Specifically, we’ll cover:
- The basic landscape of multichannel
television service competition, both on a
domestic and international scale
- Distinguishing between “table-stakes”
services and those that truly add value and
differentiation
- A look at the critical components in the
enhanced television delivery value chain – which
companies stand to benefit the most?
- Our predictions for television services and
technologies that will soon be must-haves
- Market forecasts
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11:30 a.m. |
Getting Consumer Electronics Connected
Presented by:
Kurt Scherf,
VP & Principal Analyst,
Parks Associates |
How are consumers reacting to new media choices and
in what ways does this translate into specific
product purchases? In this session, we provide
time-series data and analysis that provides a
timescale of media usage, helping to identify key
inflection points. We’ll also examine the consumer
electronics purchase process, identifying critical
elements of CE products – brand, functionality, etc.
– that are key to successfully penetrating the
consumer market. This session will specifically
provide:
- Consumer data on the latest CE purchases
- Understanding the connected CE use cases
- An examination of key consumer and industry
drivers for connected CE
- An overview of the key technology trends
driving the connected CE market, including home
networking, software, and content protection
- Market forecasts
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12:45 p.m. |
Lunch and Networking with Parks Associates
Analysts |
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2:00 p.m. |
Electronic Gaming: The Fastest Growing
Entertainment Media Presented by:
Yuanzhe (Michael) Cai, Director, Broadband & Gaming,
Parks Associates |
Gaming is not a one-size-fits-all business. With the
rise of Wii and new attention being placed on the
casual gaming segment, who stands to benefit the
most in this market? This presentation examines the
market potential for electronic gaming applications
– across consumer segments, platforms, and
distributors. Specifically, it will cover:
- What are the more important trends in online
gaming (MMOG, casual online gaming, and virtual
worlds), and how do they impact the digital home
value chain?
- What capabilities does Xbox 360, PS3, and the
Wii have, and what's on the roadmap?
- How will game consoles compete with other
digital media server and adapter platforms, and
how does digital media delivery on a game console
impact service providers?
- The future of game advertising
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3:15 p.m. |
Afternoon Refreshment Break |
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3:30 p.m. |
Advertising Opportunities: TV and Online Video
Presented by:
Jayant Dasari,
Research Analyst,
Parks Associates
Kurt Scherf,
VP & Principal Analyst,
Parks Associates |
The video advertising market is undergoing a seismic
shift as major brands shift their spending from TV
to online and as service provider players (the cable
industry) seek to reassert status. This presentation
provides an overview of the current and projected
path for video advertising, examining ad types,
actors, technologies, and forecasts. Specifically
we’ll cover:
- An overview of where advertising dollars are
shifting
- An update of the market forces driving new
advertising models
- A look at the revenue flow of advertising
dollars in both the cable television and online
video markets
- Market forecasts
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Thursday,
September 18, 2008
Fairmont San Jose
Garden Room
Register Now
Member of the Press? Apply for a Press
Pass |
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