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Looking At The Auction Marketplace From Other Perspectives

In RTB, scale also means having the power to process data at rapid speed. From the time a request...

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Apple Dominates Tablet Purchase Intent

It’s good to be Apple. According to new research from Parks Associates, consumers prefer the orig...

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Pay-TV providers in Europe and Asia testing new roles as OTT providers

Low ARPUs, growing competitive threats, and rival multiscreen services are driving many pay-TV pr...

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Holidays Will Be Kind To Devices, Gadgets

According to a survey of 2,500 U.S. households, average spending on consumer electronics will be...

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55+ Use Tablets As Multitasking Tool

Tablets and smartphones are the hottest consumer electronics items this year, and consumers tend...

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10 Reasons Why Branded Content Belongs On Smart TVs

Brands looking to develop more meaningful consumer connections are turning to branded content to...

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