COMPLIMENTARY WEBCAST

Incentives and the Connected Consumer: Rewarding Smart Home Adoption

Tuesday, June 19, 2018 | 1 p.m. CT (2 p.m. ET)

GiftCard Partners - IoT Parks Associates webcastComplete the form on this page to download this Webcast.

Co-hosted by GiftCard Partners and Parks Associates

The market is flooded with common customer engagement methods such as discounts, BOGO (buy-one-get-one) offers, free merchandise, and points-based loyalty programs.

What resonates most effectively?

This webcast highlights the best practices for using noncash incentives to drive smart product adoption, service participation, revenues, and consumer behavior and loyalty.

Incentives improve customer experience and increase the likelihood of smart product adoption:

Parks Associates reports more than half of consumers find noncash rewards program such as gift cards appealing and can lift NPS scores by 15-30 points.

In this webcast, Parks Associates examines the role of noncash incentives in the consumer IoT landscape and the best strategies to use that create flexible, personalized experiences to drive specific sales and brand goals, including:

  • Guide and reward consumer behavior, such as switching to online billing, participating in DR/EE programs, exercising regularly, or buying smart products in bundles
  • Test a new smart home product or service
  • Boost online and in-store sales of smart home products
  • Drive retention and reduce churn
  • Resolve complaints, encourage customer feedback, and reward referrals
  • Celebrate milestones

Speakers

Nathan Bauer-Spector, Customer Programs Advisor II, San Diego Gas & Electric

Shoshana Pena, Customer Programs Advisor II, San Diego Gas & Electric

Deb Merkin, CEO & Founder, GiftCard Partners

Denise Ernst, Senior Analyst, Parks Associates

Nathan Bauer-Spector, Customer Programs Advisor II, San Diego Gas & Electric (SDGE)

Nathan - SDGE webcast speaker - Parks Associates

 

Shoshana Pena, Customer Programs Advisor II, San Diego Gas & Electric (SDGE)

Shoshana Pena - Parks Associates Webcast - SDGE

 

Deb Merkin, CEO & Founder, GiftCard Partners

Deb Merkin - GiftCard Partners - Parks Associates webcast

 

Denise Ernst, Senior Analyst, Parks Associates

Parks Associates - Denise Ernst

Denise recently joined Parks Associates’ Smart Home Energy Management team. She has worked for both manufacturers and service providers, with experience leading new product development, marketing, and sales. Her expertise in launching products from design to sales execution and channel management brings a unique perspective. Her motto is “look at the data, it will tell you what direction to take.”

Denise earned her MBA from University of Chicago’s Booth School and her BS in Industrial Engineering from Iowa State University.

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