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Antenna Use Climbs Among Internet Homes, But NextGen TV Awareness Remains Low

A December 2023 report from Parks Associates revealed a couple of somewhat surprising research findings: 20% of U.S. internet households own a TV antenna, and 12% of those that don’t plan to buy one in six months.

I interviewed Alan Bullock, author of the Parks Associates “ATSC 3.0: Impact and Opportunity for Video Services” report to find out and to explore a little deeper where NextGen TV stands.

From the article, "Antenna Use Climbs Among Internet Homes, But NextGen TV Awareness Remains Low" by Phil Kurz 

 

Previously In The News

Netflix's Distracting Buffering

Netflix had been considered relatively immune to price increases because a high percentage of its customers say they are very satisfied with the service. Just 9 percent of Netflix's customer base had...

Smart Home Products Moving To 50% Of Households By 2020

Some homes will be getting smart and others won’t. The latest forecast of North American broadband households shows that half of them will be smart homes within four years. Of course, this means...

Consumers Want Their Home And Car Connected To Each Other

This has potential implications for marketers, since advertising is more likely going to travel directly through car screens and speakers rather than through smartphones. Location added to the mix of...

Inviting Developers To Reshape Siri: Is Apple Desperate?

Meanwhile, in a similarly unsettling development for Apple, the company appears to be playing catch-up in an area it has long dominated: mobile hardware. As Amazon’s Echo continues to gain traction --...

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