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Broadband Household Smart Home Device Ownership Rose 7% In 2016, Parks Associates Says

Broadband availability may be far from ubiquitous in the United States, but in the homes where a connection is present a new Parks Associates survey revealed that 26% now own a smart home device, up from 19% from the end of 2015.

The research firm, which presented its filings from its upcoming 360 View: Residential Security and Smart Home study at this week’s Consumer Electronics Show (CES), tracks trends related to consumer engagement with IoT solutions combined with strategic insights to drive mainstream adoption of smart home products and services.

From the article "Broadband Household Smart Home Device Ownership Rose 7% In 2016, Parks Associates Says" by Sean Buckley.

Previously In The News

43% Plan To Purchase A Smart Home Device This Year: Study

“Having smart home devices pre-installed in the home creates an immediate opportunity to demonstrate specific value propositions in safety, energy management and convenience,” stated Patrice Samuels,...

TV Platforms Benefit From Easy Cancellation Policies

Month-to-month digital media analysts continue to follow “churn” issues — entertainment consumers who drop or add services. A 2018 Parks Associates report says about 18% of U.S. broadband households c...

The Streaming Video-on-Demand War Is Going to Get Bloody

Brett Sappington, an analyst with Parks Associates, a market research and consulting company, says that though annual cancellation rates among traditional cable and satellite distributors hover around...

Netflix, HBO and Cable Giants Are Coming for Password Cheats

The pay-TV industry is projected to lose $6.6 billion in revenue from password sharing and piracy this year, according to Parks Associates. By 2024, the number could grow to $9 billion, the research f...

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