Providing market intelligence for more than 35 years

In The News

How HAUS Is Helping Dealers Make A Smarter Home

Another recent Parks Associates report found that 70 percent of U.S. security dealers currently install or plan to install some type of interactive smart-home device or system within their residential offerings in the next 12 months; HAUS would like to provide the training and research for these dealers to make sure they understand the wants and needs of this new customer base. Daniels also mentioned the mechanical/electrical/plumbing industry, as well as smaller AV electronics companies looking to sell more modest, build-as-you-go systems.

From the article "How HAUS Is Helping Dealers Make A Smarter Home" by Adrienne Maxwell.

Previously In The News

19% of US Broadband Homes Cancelled an OTT Video Service in the Past 12 Months

Parks Associates announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 months....

Netflix Need Not Fear New Amazon Prime Spinoff Service

For those who think Amazon has the clout to steal away Netflix subscribers, the logic there isn't too easy to follow: the $9 price point for the new service simply isn't compelling enough to siphon aw...

Experts: Wal-Mart Pay Needs Perks

More than 25 percent of U.S. smartphone owners use payment apps at least once a month, according to recent data compiled by Dallas-based research and consulting firm Parks Associates. The firm said...

New Study Shows The Growing Decline of Cable TV

In what is a growing list of bad news for traditional pay-TV services, it turns out fewer Americans rely on just traditional pay-TV services. Over half of all pay-TV subscribers also subscribe to a st...