Register

I agree with the Privacy Policy

In The News

Is The End Of The Games Console Nigh?

April 28, 2016

The majority of US and European homes currently have a PlayStation or Xbox nestling under the television but according to Parks Associates, fewer than 50 per cent of US homes will still have one by 2019.

What’s more, in some European countries, the trend is at a more advanced stage — game console penetration in French homes, for example, has already dropped from 59 to 49 per cent over the past three years.

“Game consoles remain one of the key elements of the connected home, but other devices are gaining importance, including smart TVs and streaming media players,” said Brett Sappington, Senior Research Director, Parks Associates.

From the article "Is The End Of The Games Console Nigh?" by www.themalaymailonline.com

Previously In The News

The Best WiFi Solutions for Apartment Buildings

And in a 2023 SmartRent and Parks Associates survey, renters ranked WiFi as their third priority, tied with laundry facilities and following only rent and safety. From the blog, "The Best WiFi Solu...

Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers. From the...

Can Smartphones Bridge the Digital Divide? The Answer Is Complicated

Even though data suggests that some Americans still rely on smartphones for internet needs, Kristen Hanich, director of research at Parks Associates, says the percentage of mobile-only consumers in th...

Report Finds 50% of U.S. Households Regularly Use Ad-Supported Streaming Apps

“Video-viewing households report watching on average more than 21 hours per week on a TV, accounting for half of their viewing hours,” said Sarah Lee, Research Analyst, Parks Associates. “Video con...

‹
1
2
...
22
23
24
25
26
27
28
...
714
715
›