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Parks: Netflix Is OTT Leader In The US

Parks Associates announced OTT data showing that at the end of 2015, approximately 20% of US broadband households had cancelled at least one OTT video service in the past 12 months. In 2Q 2015, 18% had done so.

Brett Sappington, senior director of Research, Parks Associates, will present the new data at the NAB Show this week in his session Adoption, Churn, and the Risky Lives of OTT Video Services, as part of the Online Video Conference programme on April 18 in Room N249 of the Las Vegas Convention Center.

From the article "Parks: Netflix Is OTT Leader In The US" by www.broadbandtvnews.com

Previously In The News

Parks: Internet-Connected Entertainment Devices Now in Close to 75% of U.S. Homes

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Virtual Reality Headset Penetration to Reach 81 Million by 2020

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CBS, Sling TV, Showtime Move Up Among Top 10 OTT Subscription Services

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Parks Sees Apple Watch Market Share Gains Ahead Amidst Greater Device Engagement

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