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People Sharing Netflix, Hulu, Cable Passwords with, You Guessed It, Millennials in the Lead

The overall numbers have increased over time, based on research reports issued on a regular basis. In 2015, Parks Associates said that 10% of U.S. households with broadband used a streaming-service account belonging to someone outside the household, with 18 to 24 year olds making up 22%. In July 2017, the overall number was 12% of all adults, according to a Reuters/Ipsos poll, and just 21% of 18 to 24 years olds.

From the article "People Sharing Netflix, Hulu, Cable Passwords with, You Guessed It, Millennials in the Lead by Glenn Fleishman."

Previously In The News

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TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...

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The Future of Entertainment Services Authentication

A leading area of innovation is in adaptive authentication. This technology determines the level of authentication needed for a given interaction with a service. So, each interaction comes with a spec...

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