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Quibi’s Slow Start Puts Pressure on Katzenberg to Boost Cash

One important variable will be Quibi’s churn rate, the percentage of subscribers who drop the service each year. If it tracks closer to that of Netflix, often estimated to be less than 10% annually, the company will face much less fundraising pressure. If it tracks closer to last year’s industry average of 35%, according to researcher Parks Associates, Quibi’s problems would grow significantly. By 2030, the company could be facing a shortfall of greater than $10 billion.

From the article "Quibi’s Slow Start Puts Pressure on Katzenberg to Boost Cash" by Kelly Gilblom and Dave Merrill.

Previously In The News

Analyst Says Walmart Buying Vizio Could ‘Disrupt’ CTV Market

Amazon has 17% of the streaming operating systems market, behind Roku, the leader with 25%, according to Parks Associates. Vizio has an 8% share. From the article, "Analyst Says Walmart Buying Vizi...

Walmart Reportedly Wants To Buy TV Maker Vizio. Roku Stock Falls On The News

Roku has 25% share of the connected TV market, based on smart TV operating systems in use, according to Parks Associates. Amazon makes up 17% of the market with its Fire TV operating system. Vizio's o...

Viewers lament Super Bowl video lags. Can streaming really handle big scale live events?

Livestreaming is not what these services were built for. And especially when millions of people are watching at once, that puts pressure on their technical infrastructure, says Eric Sorensen with Park...

Disney and FOX Don’t Think Their New Sports Bundle Will Wreck Cable TV. Are They in Denial?

Consulting firm Parks Associates found 40% of US traditional pay-TV subscribers still watch live sports via Legacy pay TV. “This could be a win for the sport streaming consumer searching for their...

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