Providing market intelligence for more than 35 years

In The News

Smart Home Devices for MDU Residents: Are You Selling to This Lucrative Market?

Parks Associates research shows 43% of U.S. MDU residents report using smart home devices. Here’s why IoT products are in-demand by both residents and property managers.

MDU residents making use of property-provided devices are keenly interested in use cases related to safety and security, as well as energy management. Parks Associates research shows 43% of U.S. MDU residents report using smart home devices, including a mix of property-provided devices and devices the resident purchased at retail.

From the article, "Smart Home Devices for MDU Residents: Are You Selling to This Lucrative Market?" by Kristen Hanich.

Previously In The News

43% Plan To Purchase A Smart Home Device This Year: Study

“Having smart home devices pre-installed in the home creates an immediate opportunity to demonstrate specific value propositions in safety, energy management and convenience,” stated Patrice Samuels,...

TV Platforms Benefit From Easy Cancellation Policies

Month-to-month digital media analysts continue to follow “churn” issues — entertainment consumers who drop or add services. A 2018 Parks Associates report says about 18% of U.S. broadband households c...

The Streaming Video-on-Demand War Is Going to Get Bloody

Brett Sappington, an analyst with Parks Associates, a market research and consulting company, says that though annual cancellation rates among traditional cable and satellite distributors hover around...

Netflix, HBO and Cable Giants Are Coming for Password Cheats

The pay-TV industry is projected to lose $6.6 billion in revenue from password sharing and piracy this year, according to Parks Associates. By 2024, the number could grow to $9 billion, the research f...