Providing market intelligence for more than 35 years

In The News

To save money, Americans are considering ad-supported streaming offers

Tiers with advertising could help stem the loss of financially challenged subscribers from platforms, since according to a Parks Associates study, three out of ten American households unsubscribe from streaming services to save money. 

From the article, "To save money, Americans are considering ad-supported streaming offers" in The Star

Previously In The News

Long Battery Life Now Top Feature For Smartwatch Buyers

The leading feature when purchasing a smartwatch is long battery life, followed by whether it is simple to operate, according to Parks Associates. The most important features after this are water resi...

The U.S. May be Near Saturation for Streaming Video Services

That's the dilemma for the growing ranks of providers, now pegged by Parks Associates at around 200 in the U.S. alone. Just last week, AT&T said it will introduce a service with HBO and other fare fro...

Top 10 Most Popular Streaming Services, According to New Report

Netflix is king among streaming services, but a new report has estimated how the others fall in line. “HBO, Starz, Showtime and CBS All Access demonstrate the powerful attractiveness of original co...

83% Of Smart TVs Now Internet-Connected, Up From 70%

Ownership of streaming media players has nearly doubled from 21% of U.S. broadband households in 2014 to nearly 40% now. Meanwhile, smart TV ownership has increased from 34% to 53% during the same per...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive