Providing market intelligence for more than 35 years

In The News

You don’t have to feel guilty about sharing your TV log-in

Last year, research firm Parks Associates found that 16 percent of U.S. households with broadband admitted either borrowing video log-ins or sharing their own credentials. For many people under 40, sharing is a relationship test: There’s dating and then there’s HBO-password official.

A few companies say they consider this behavior stealing. “Charter believes that password sharing is a copyright infringement,” said Nathalie Burgos, a spokeswoman for America’s second-largest cable company. “The intended use of the service is for members of the subscribing household. We would not encourage other uses,” said Todd Smith, a spokesman for Cox Communications.

From the article "You don’t have to feel guilty about sharing your TV log-in" by Geoffrey A. Fowler.

Previously In The News

Too much TV? Enter HBO Max, the latest streaming wannabe

“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it’s supposed to replace, with di...

NBC’s Peacock Is Ready to Fly, But Roku and Amazon May Clip Its Wings

But as Peacock prepares to roll out nationwide on July 15, the app is still missing some key distribution partners. NBC has yet to reach agreements to offer the service through Roku and Amazon Fire TV...

NBC’s video service Peacock stresses ‘free,’ looks to 2021

Quibi hasn’t gained much traction, according to an analysis of its app downloads and conversions from a three-month free trial by Sensor Tower. Apple does not release subscriber data. HBO Max did not...

Quibi’s Slow Start Puts Pressure on Katzenberg to Boost Cash

One important variable will be Quibi’s churn rate, the percentage of subscribers who drop the service each year. If it tracks closer to that of Netflix, often estimated to be less than 10% annually, t...