Providing market intelligence for more than 35 years

In The News

Your Smart Video Doorbell May Not Be Secure, Consumer Reports Testing Shows

Around 1 in 5 people age 50 and older own a doorbell camera, according to survey data from the Addison, Texas-based Parks Associates market research firm, figures that are roughly in line with all U.S. adults.

From the article, "Your Smart Video Doorbell May Not Be Secure, Consumer Reports Testing Shows" by Edward C. Baig

Previously In The News

Ad Blockers Are Forcing Biz Model Innovation

Parks Associates warns that consumers might increasingly use ad-blocking solutions while streaming video if the digital advertising methods disrupt their viewing experience. So, service providers and...

HTC Puts Together $10BN VR Investment Alliance

“The big change in VR for 2016 has been the availability or pending availability of VR headsets from companies such as Facebook (Oculus Rift), Google (Google Cardboard) and HTC (Vive). Sony PlayStatio...

Most People Have No Idea Where To Buy Smart Home Products

Smart home products are out on the market, but unfortunately most consumers have no idea where to buy them. Only 30% of U.S. households are aware of where to buy smart home products or services, ac...

Nothing Ghostly About Devialet's Phantom Gold Sound

Phantom Gold is a high-end product aimed at a high-end market that's been known for extremes, said Brad Russell, an audio analyst with Parks Associates. "The high-end audiophile market has always b...