Incentivizing Whole Home Energy Efficiency

Energy efficiency programs have the opportunity to accelerate adoption of energy efficient products, extending beyond smart thermostats to include many smart product categories. This research quantifies price sensitivity of demand for smart products and quantifies the opportunity for energy providers to expand energy efficiency programs.

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Energy Segments

Energy Saving Actions Taken Over the Past 12 Months (Q4/17)

Steps of Energy Saving Actions (2014 - 2017)

View on Home Energy Efficiency, Personal Habit Efficiency (Q4/17)

Importance of Having an Energy Efficient Home (Q4/17)

Parks Associates Energy Efficiency Segments

Energy Efficiency Consumer Segmentation Overview

Energy Program Familiarity

High Familiarity with Energy Programs Offered (2015 - 2017)

High Familiarity with Energy Programs by Energy Efficiency Consumer Segments (Q4/17)

HVAC Energy Efficiency Incentives

HVAC System: Most Important Purchase Drivers (Q4/17)

Understanding the impact of incentives on an HVAC equipment purchase

HVAC System: Initial Choice (Q4/17)

HVAC System: Initial Choice by Energy Segments (Q4/17)

HVAC System: Initial Choice by Demographics (Q4/17)

HVAC System: Incentive Impact on Purchase Decision (Q4/17)

HVAC System: Significant Incentive Impact on Purchase Decision by Energy Segments (Q4/17)

HVAC System: Incentive Impact on Purchase Decision by Demographics (Q4/17)

Impact of Incentives on HVAC Equipment Choice (Q4/17)

Incentive Impact on HVAC Equip. Choice (Q4/17)

Impact of Incentives on HVAC Equipment Choice by Energy Segments (Q4/17)

Impact of Incentives on HVAC Equipment Choice by Demographics (Q4/17)

HVAC System: Impact of Demand Response Tied to Financing/Rebates (Q4/17)

HVAC System: Impact of Demand Response Tied to Financing/Rebates by Energy Segments (Q4/17)

HVAC System: Impact of Demand Response Tied to Financing/Rebates by Region (Q4/17)

HVAC System: Reasons for Not Being Interested in Demand Response Program (Q4/17)

HVAC System: Likelihood of Allowing Electricity Provider to Make Functional Adjustment in Exchange for DR Servicing Incentives (Q4/17)

Water Heater Energy Efficiency Incentives

Water Heater: Most Important Purchase Drivers (Q4/17)

Understanding the impact of incentives on an water heater purchase

Water Heater: Initial Choice (Q4/17)

Water Heater: Initial Choice by Energy Segments (Q4/17)

Water Heater: Initial Choice by Income (Q4/17)

Water Heater: Incentive Impact on Purchase Decision (Q4/17)

Water Heater: Significant Incentive Impact on Purchase Decision by Energy Segments (Q4/17)

Water Heater: Incentive Impact on Purchase Decision (Q4/17)

Water Heater: Incentive Impact on Respondents' Initial Choice (Q4/17)

Impact of Incentives on Water Heater Choice Segments (Q4/17)

Impact of Incentives on Water Heater Choice by Energy Segments (Q4/17)

Water Heater: Incentive Impact on Respondents' Initial Choice by Age (Q4/17)

Water Heater: Impact of DR Tied to Financing/Rebates (Q4/17)

Water Heater: Reasons for Not Being Interested in Demand Response Program (Q4/17)

Water Heater: Impact of DR Tied to Financing/Rebates by Energy Segments (Q4/17)

Water Heater: Likelihood of Allowing Electricity Provider to Make Functioning Adjustment in Exchange of DR Servicing Incentives (Q4/17)

Pool Pump Energy Efficiency Incentives

Pool Pump: Most Important Purchase Drivers (Q4/17)

Understanding the impact of incentives on a pool pump purchase

Pool Pump: Initial Choice (Q4/17)

Pool Pump: Initial Choice by Energy Segments (Q4/17)

Pool Pump: Initial Choice by Home Size (Q4/17)

Pool Pump: Incentive Impact on Purchase Decision (Q4/17)

Pool Pump: Incentive Impact on Purchase Decision by Energy Segments (Q4/17)

Pool Pump: Incentive Impact on Purchase Decision (Q4/17)

Pool Pump: Incentive Impact on Respondents' Initial Choice (Q4/17)

Impact of Incentives on Pool Pump Choice Segments (Q4/17)

Impact of Incentives on Pool Pump Choice by Energy Segments (Q4/17)

Pool Pump: Incentive Impact on Respondents' Initial Choice by Age (Q4/17)

Pool Pump: Impact of Demand Response Tied to Financing/Rebates (Q4/17)

Pool Pump: Reasons for Not Interested in Demand Response Program (Q4/17)

Pool Pump: Impact of Demand Response Tied to Financing/Rebates by Energy Segments (Q4/17)

Pool Pump: Impact of Demand Response Tied to Financing/Rebates by Demographic Factors (Q4/17)

Pool Pump: Likelihood of Allowing Electricity Provider to Make Functioning Adjustment in Exchange of DR Servicing Incentives (Q4/17)

Thermostat Energy Efficiency Incentives

Thermostat: Most Important Purchase Drivers (Q4/17)

Understanding the impact of incentives on a thermostat purchase

Thermostat: Initial Choice (Q4/17)

Thermostat: Initial Choice by Energy Segments (Q4/17)

Thermostat: Initial Choice by Demographics and Housing Factors (Q4/17)

Thermostat: Incentive Impact on Purchase Decision (Q4/17)

Thermostat: Incentive Impact on Purchase Decision by Energy Segments (Q4/17)

Thermostat: Incentive Impact on Purchase Decision (Q4/17)

Thermostat: Incentive Impact on Respondents' Initial Choice (Q4/17)

Impact of Incentives on Thermostat Choice (Q4/17)

Impact of Incentives on Thermostat Choice by Energy Segments (Q4/17)

Thermostat: Incentive Impact on Respondents' Choice by Demographics (Q4/17)

Thermostat: Impact of Demand Response Tied to Financing/Rebates (Q4/17)

Thermostat: Reasons for Not Interested in Demand Response Program (Q4/17)

Thermostat: Impact of Demand Response Tied to Financing/Rebates by Energy Segments (Q4/17)

Thermostat: Likelihood of Allowing Electricity Provider to Make Functioning Adjustment in Exchange of DR Servicing Incentives (Q4/17)

Appendix

Publish Date: 3Q 2018

Slides: 87


Authored By:
Tom Kerber - Sr. Director, IoT Strategy
Yilan Jiang - Director
Katherine Li - Data Analyst

Published by Parks Associates
© September 2018

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Printed in the United States of America.

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