4K and HDR TVs: Dynamic Displays

Television manufacturers have created a growing list of initialisms including 4K, UHD, HDR, OLED, and QLED leading to potential confusion among consumers regarding what these designations really mean. 360 View Update: 4K and HDR TVs: Dynamic Displays measures adoption and familiarity with emerging advanced picture technology and provides a market snapshot of the dynamic display market.

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4K and HDR TVs: Dynamic Displays

Consumer Analytics: Connected CE & Platforms Track

Methodology, Charts, Statistical Information

Interpreting Heat Map Tables

Executive Summary

Industry Insight

Key Findings and Market Impact

Overview of Flat Panel TV Ownership/Purchases

Adoption of Flat Panel TV Sets (2010 - 2017)

Average Numbers of Flat Panel TVs Owned Per BB HH (2011 - 2017)

Smart TV Adoption and Internet-connection Rate (2010 - 2017)

Flat Panel TVs Purchased Within the Last 12 Months (2008 - 2017)

Flat Panel TV Purchase Intention (2013 - 2017)

Flat Panel TV: Purchase Considerations (Q1/17)

Familiarity with Smart TV Operating Systems Among TV Intenders (Q1/17)

Adoption of Android TV and Roku TV (2016 - 2017)

Advanced TV Adoption

Advanced TV Familiarity & Ownership Among Flat Panel TV Owners (Q1/17)

Advanced TV Familiarity Among Flat Panel TV Owners by Technology Adoption Segment (Q1/17)

Advanced TV Familiarity Among Flat Panel TV Owners by Age Group (Q1/17)

Advanced TV Familiarity Among Flat Panel TV Owners by Gender (Q1/17)

Advanced TV Ownership by Technology Adoption Segment (Q1/17)

Advanced TV Ownership by Income (Q1/17)

TV Set Screen Size (Q1/17)

TV Set Brand (Q1/17)

Advanced TV Purchases in the Last 12 Months (2015 - 2017)

Recent Purchasers of Advanced TV Sets by Demographic Factors (Q1/17)

Advanced TV Sets: Top Three Purchase Considerations (Q1/17)

Advanced TV Set Brand Purchases: Brand as Top Three Purchase Consideration (Q1/17)

Simultaneous or Separate Purchases of TV Set Types & Soundbars (Q1/17)

Purchases Timing for TV Set Types & Soundbars (Q1/17)

Advanced TV Purchase Intention

Product Characteristics Influencing Next Flat Panel TV Purchase (Q1/17)

Reason for Not Shopping an Ultra HD/4K TV (Q1/17)

Perception of Ultra HD/4K Content (Q1/17)

Perception of Ultra HD/4K Content by Technology Adoption Segment (Q1/17)

4K/Ultra HD and HDR Content Usage

4K/Ultra HD Video Content Consumption on 4K/Ultra HD TV Sets (Q1/17)

Average 4K/Ultra HD Video Content Consumption by Technology Adoption Segment (Q1/17)

4K/Ultra HD Video Content Consumption by Demographics (Q1/17)

4K/Ultra HD Video Content Consumption by Demographics, Cont. (Q1/17)

Video Content Sources for 4K/Ultra HD TV (Q1/17)

Video Content Sources for HDR TV (Q1/17)

Perceptions of Video Quality and Experience (Q1/17)

Interest in Content Features on a Streaming Media Player (Q1/17)

High Interest in 4K TV/HDR Content on a Streaming Media Player by Ownership of Specified Types of Advanced TV Sets (Q1/17)

Appendix

Publish Date: 4Q 2017

Slides: 53


Authored By:
Glenn Hower - Senior Analyst
John Barrett - Director of Consumer Analytics
Yilan Jiang - Senior Research Manager
Katherine Li - Researcher
David Mitchel - Research Analyst

Published by Parks Associates
© October 2017 Parks Associates | Dallas, Texas 75248

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