Examining Broadband Cord Cutters

While penetration of high-speed, fixed-line broadband has been the cornerstone of operator revenue growth, the emergence of unlimited mobile data services is causing some consumers to reassess their need for fixed-line services. This research addresses the intent among existing broadband subscribers to disconnect their broadband service and go with alternatives instead. It identifies characteristics of potential broadband cord cutters, assesses their connected device ownership, and examines their adoption and use of data-intensive entertainment services.

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Who are Broadband Cord Cutters

Likelihood of Canceling Fixed Broadband Service (Q3/18)

High Intention of Broadband Cord-Cutting by Demographics (Q3/18)

Multiperson Households by High Likelihood of Broadband Cord Cutting (Q3/18)

Broadband Cord Cutters and Their Current Broadband Service

Market Share of Broadband Service Providers (2016 - 2018)

Download Speed of Home Broadband Service by Providers (Q3/18)

Likelihood of Broadband Cord-Cutting by Broadband Service Providers (Q3/18)

Download Speed of Home Broadband Service (2015 - 2018)

Broadband Speed by Likelihood of Broadband Cord-Cutting (Q3/18)

Likelihood of Upgrading Broadband Service by Likelihood of Broadband Cord-Cutting (Q3/18)

ARPU for Standalone Internet Service by Likelihood of Broadband Cord-Cutting (Q3/18)

Consumers Using Mobile Data for In-home Access

Broadband Internet Access at Home (2013-2018)

Types of Broadband Internet Access Used by Demographics (Q3/18)

Types of Broadband Internet Access Used by Housing Factor (Q3/18)

Types of Broadband Internet Access at Home by Likelihood of Broadband Cord-Cutting (Q3/18)

Broadband Service Type by Likelihood of Broadband Cord-Cutting (Q3/18)

Motivators and Attitudes of Broadband Cord Cutters

Opinions Regarding Broadband Services by Broadband Speed (Q3/18)

Opinions Regarding Broadband Services by Likelihood of Broadband Cord-Cutting (Q3/18)

Satisfaction with Broadband Service by Likelihood of Broadband Cord-Cutting (Q3/18)

Net Promotor Score of Broadband Service by Likelihood of Broadband Cord-Cutting (Q3/18)

Entertainment Consumption by Broadband Cord Cutters

Average Total Video Consumption on Mobile Phones by Likelihood of Broadband Cord-Cutting (Q3/18)

Average Total Video Consumption on Tablets by Likelihood of Broadband Cord-Cutting (Q3/18)

Total Average Video Consumption On a Computer by Likelihood of Broadband Cord-Cutting (Q3/18)

Total Average Video Consumption On a TV Set by Likelihood of Broadband Cord-Cutting (Q3/18)

Online Pay-TV Subscription by Likelihood of Broadband Cord-Cutting (Q3/18)

Number of OTT Services by Likelihood of Broadband Cord-Cutting (Q3/18)

Top 3 OTT Subscriptions by Likelihood of Broadband Cord-Cutting (Q3/18)

Average Total Gaming Consumption on CE Devices by Likelihood of Broadband Cord-Cutting (Q3/18)

Publish Date: 2Q 2019

Slides: 48


Authored By:
Steve Nason - Senior Analyst

Published by Parks Associates
© April 2019

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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