3D TVs: Adoption, Use and Purchase Intentions

3D TVs: Adoption, Use and Purchase Intentions surveyed U.S. 3D TV owners on their use of and satisfaction with 3D TV. It provides an overview of the 3D TV market, including trending data on demand, adoption, and purchase intentions.

“3D TV is a classic chicken-and-egg scenario. The consumers that have a 3D TV, use it, like it, and want more content for it. Unfortunately, demand is not growing among 95% of broadband households that don’t have a 3D TV.” - John Barrett, Director, Consumer Analytics, Parks Associates

This research is part of Parks Associates’ Connected CE: Adoption & Platforms service, which analyzes market trends for connected CE devices including smart TVs, connected Blu-ray players, streaming media players/digital media receivers, game consoles, connected DVRs, and computers.

Price: $6,500.00

Purchase Questions?

View all slides for this report


- click image to enlarge -

Download Table of Contents (PDF)

3D TVs: Adoption, Use and Purchase Intentions

About the Research

Previous Research

Key Conclusions


Trending Data

Base Product Ownership (2009 - 2011)

Desktop vs. Laptop Adoption (2007 - 2012)

Percentage of Broadband Households Buying Computers & Mobile Devices (2007-2011)

Featured TV Ownership

Percentage of Broadband Households with a Data Network (2010 - 2016)

Home Network Technology (2009 - 2012)

U.S. Households with Internet- Connected CE (2010 - 2012)

Percentage of Broadband Households Connecting CE Devices to the Internet (2010 - 2012)

Internet - Connected CE Adoption by Household Income & Children (Q1/12)

Connected CE Device Weekly Usage (Q1/12)

Adoption and Use

3D TV Adoption (2010 - 2011)

Growth in 3D TV Adoption by Demographics (2011 - 2012)

Growth in 3D TV Adoption by Demographics (2011 - 2012)

Use of 3D TV Activities

Type of 3D Content Watched

Satisfaction with 3D Capabilities

Desire for More 3D TV Content

Desire for More 3D TV Content by Age

50 Words Used to Describe 3D TV – Word Cloud

Excerpt of Positive Comments

Excerpt of Neutral Comments

Excerpt of Negative Comments

Purchase Intentions

Importance of 3D Capabilities for Next TV Purchase

Featured TV Purchase Intention

3D TV and Smart TV Purchase  Intentions by Age

3D/Smart TV Purchase Intention by Ownership of Smart/3D TVs

3D/Smart TV Purchase Intention by Pay-TV Service and HH Income

Appendix: Audio Equipment

Decision Factors When Buying Headphones: High-End vs. Low-End Buyers

Entertainment Components Connected to the Stereo/Audio Systems with External Speakers

Low End and High End Audio Equipment Buyers

Purchased Internet-Connected Stereo: High-End vs. Low-End Buyers

Purchase Step by Product - Compared Products and Brands

Purchase Step by Product - Look-up Online Reviews

The Most Important Information Source by Product - Expert Reviews

Publish Date: 2Q 2012

Slides: 61

Authored By:
Yilan Jiang - Director
John Barrett - Director of Consumer Analytics

Published by Parks Associates
© July 2012 Parks Associates | Dallas, Texas 75248

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.

© 1998-2019 Parks Associates. All Rights Reserved.