The Market for Connected Appliances

The Market for Connected Appliances identifies the key connected appliance features desired by consumers and gauges their willingness to pay for such features, with particular attention to the demand for energy-saving features that would allow utilities to shift energy consumption to off-peak hours.

The research also assesses the potential to use connectivity to generate revenues through the sale of supplies (e.g., detergents) and the role of connected appliances within the broader market for home management products and services.

The research also assesses the potential to use connected features to generate reoccurring revenues through the sale of supplies (e.g., detergents) and analyzes the role of connected appliances within the broader market for home management products and services.

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About the Research

Previous Research

Key Findings

Recommendations

Market Overview: Connected Appliance Trending Data

U.S Households with Wi-Fi Home Network (2009 – 2013)

Smartphone and Tablet Adoption (2010 – 2013)

App Downloads & Usage: Smartphone vs. Tablet (Q3/12)

Interest in Mobile connected Home Apps (Q1/12)

Willingness to Purchase Home Control Equipment via App Store (Q3/12)

Market Overview: Appeal of Connected Appliances

Steps in Connected Appliance Features

Steps in Connected Appliance Feature Development

The Most Appealing Connected Appliance Features (Q4/12)

Appeal of Features for Dishwashers (Q4/12)

Appeal of Features for Clothes Dryers (Q4/12)

Appeal of Features for Refrigerators (Q4/12)

Number of Appealing, Smart-Appliance Features (Q4/11)

Market Overview: Energy Efficiency

Energy Reduction Actions (Q4/12)

Actions Taken to Reduce energy Usage (2010 – 2012)

Appeal of Home Appliances with Monitoring Features (Q4/12)

Willingness to Allow Energy company to Monitor/Manage Appliances (Q4/12)

Willingness to Allow Energy company to Monitor/Manage Appliances by Age (Q4/12)

 Market Overview: Role of Connected Appliances within Home Management

Appeal of Home Management Features (Q4/12)

Appeal of Home Management Features – Cont’d (Q4/12)

Appeal of Professional Monitoring Services (Q4/12)

Intention to Purchase Home Monitoring Products (Q4/12)

Number of Home Monitoring Products Intended to Purchase (Q4/12)

Desired Platform to Manage/Monitor Appliances (Q4/12)

Desired Platform to Manage/Monitor Appliances by Age (Q4/12)

Additional Research from Parks Associates

Publish Date: 2Q 2013

Slides: 54


Authored By:
John Barrett - Director of Consumer Analytics
Yilan Jiang - Senior Research Manager

Published by Parks Associates
© July 2013 Parks Associates | Dallas, Texas 75248

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

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