Connected Car Services and Apps

This research assesses the current adoption of connected car features as well as the consumer demand for such features, including billing preferences and new conceptual features. It presents results based on vehicle make in order to analyze differences in adoption and demand by brand. Finally, it examines consumer privacy and security concerns and their potential to inhibit adoption of these and other types of “smart” devices.

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About the Research

Previous Research

Choice of Mobile Device: The Consumer Perspective (Q4/14)

Consumer Segmentation: Mobile App Users (Q3/14)

Connected Cars: Revenue Opportunities (Q2/14)

The Connected Car is Here (Q1/13)

Key Findings

Industry Insight

Recommendations

Adoption of Connected Car Features:

Connected Car Features (Q1/15)

Connected Car Features (2013 - 2015)

Connected Car Features by Car Age (Q1/15)

Car Age (Q1/15)

Connected Car Features by Income (Q1/15)

Connected Car Feature Use by Smartphone Adoption (Q1/15)

Demand for Connected Car Features and Preferences:

Appeal of Connected Car Features (Q1/15)

Appeal of Connected Car Features (2013 - 2015)

Appeal of Connected Car Features by Age (Q1/15)

Preferred Billing for In-car Data Access (Q1/15)

Preferred Billing for In-car Data Access by Mobile Service Provider (Q1/15)

Demand for Connected Car Features and Vehicle Make:

Connected Car Feature Ownership and Appeal by Vehicle Make: Built-in Screen for Vehicle Feature Access/Control (Q1/15)

Connected Car Feature Ownership and Appeal by Vehicle Make: Bluetooth Technology (Q1/15)

Connected Car Feature Ownership and Appeal by Vehicle Make: Ability to Make/Receive Hands-Free Voice Calls (Q1/15)

Connected Car Feature Ownership and Appeal by Vehicle Make: Live Agent Assistance (Q1/15)

Connected Car Feature Ownership and Appeal by Vehicle Make: Ability to View Information about Vehicle Performance, Fuel Efficiency, or Maintenance (Q1/15)

Connected Car Feature Ownership and Appeal by Vehicle Make: Mapping and Navigation Capabilities (Q1/15)

Connected Cars and the Smart Home:

Home Security System Ownership (2014 - 2015)

Four Scenarios That Integrate Connected Cars with Smart Home Options

Connected Car-Smart Home Crossover Scenarios (Q1/15)

Appeal of Connected Car Scenarios by Age (Q1/15)

Appeal of Connected Car Scenarios by Children at Home (Q1/15)

Appeal of Connected Car Smart Home Scenarios by Security System Ownership (Q1/15)

Appeal of Connected Car Smart Home Scenarios by Smart Home Device Ownership (Q1/15)

Appeal of Connected Car Scenarios by Car Make (Q1/15)

Market Inhibitors to the Connected Car:

Privacy or Security Concerns with Connecting Devices to the Internet (Q4/14)

Privacy or Security Concerns with Connecting Devices to the Internet (Q4/14)

Connected Car Concerns (Q1/15)

Connected Car Concerns by Age (Q1/15)

Publish Date: 2Q 2015

Slides: 58


Authored By:
John Barrett - Director of Consumer Analytics
David Mitchel - Research Analyst
Yilan Jiang - Senior Research Manager
Harry Wang - Senior Director of Research
Renee Holloway - Senior Research Analyst
Jennifer Kent - Director, Research Quality & Product Development

Published by Parks Associates
© May 2015 Parks Associates | Dallas, Texas 75248

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