Connected Consumers: Streaming Video Products

This research provides a current view of the consumer adoption and demand for different streaming video products in today’s market. It examines the progress of consumer usage of streaming video devices and platforms, most-demanded features, the competitive picture for device platforms, brand perceptions, and consumer purchasing behavior. In addition, the research explores differing usage patterns, with particular attention given to the use of online video services.

Price: $12,000.00

Purchase Questions?



streaming-toc2022.jpg

- click image to enlarge -

Download Table of Contents (PDF)

Survey Methodology and Definitions

Entertainment Service Platform

Key Terms and Definitions

Executive Summary

Adoption of Streaming Video Devices

Primary Streaming Video Device: TV vs. SMP by Adoption Segments

OTT Service Business Model Usage by Top Streaming Video Platform

Major OTT Service Subscription by Top Streaming Video Platform

Overview of Streaming Video Devices

Adoption of Streaming Video Devices

Primary Streaming Video Device: TV vs. SMP by Adoption Segments

Primary Streaming Video Device

Perceptions of Streaming Media Players vs Smart TVs

Streaming Video Devices Purchased in the Last 12 Months (2015-2022)

Brand of Smart TV Purchased

Brand of Streaming Media Player Purchased

Brand of Gaming Console Purchased

Future Purchase Intention of Streaming Video Products (2015 - 2022)

Brand Purchase Preferences and Feature Considerations

Top Reasons for Smart TV Purchase by Brand

Top Reasons for Streaming Media Player Purchase by Brand

Important Features Impacting Smart TV or SMP Purchase Decision

Important Features When Purchased TV or SMP

Comparison of Perceptions for Selected Brands and Platforms

Perceptions of Streaming Media Players vs Smart TVs

Primary Connected TV Platform by Income

Perceptions of Roku Streaming Player vs Smart TV

Perceptions of Roku Streaming Stick vs Smart TV

Perceptions of Roku TV vs Streaming Media Players

Perceptions of Amazon Fire TV Player vs Smart TV

Perceptions of Amazon Fire TV Stick vs Smart TV

Perceptions of Samsung Tizen vs Streaming Media Players

Perceptions of LG Web OS vs Streaming Media Players

Platforms and Content Consumption

Weekly Hours Consumed by OTT Business Model, by Top Streaming Platform

OTT Service Business Model Usage, by Top Streaming Video Platform

Subscription to Major OTT Services, by Top Streaming Video Platform

Average Monthly Spending on OTT Services, by Top Streaming Video Platform

Use of Transactional OTT Services by Top Streaming Video Platform

Use of Ad-supported OTT Video Services by Top Streaming Video Platform

Top 9 Apps Used on a Big Screen

Weekly Hours Performing Activities on Primary Streaming Video Device

Appendix

Publish Date: 3Q 2022

Slides: 49


Authored By:
Paul Erickson - Director of Research
John Barrett - Director of Consumer Analytics
Yilan Jiang - Senior Director of Consumer Analytics
Sharon Jiang - Consumer Insights Analyst II

© August 2022 Parks Associates
All rights reserved.  No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.
 
Printed in the United States of America. 
 
Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct.  We assume no responsibility for any inadvertent errors.
© 1998-2022 Parks Associates. All Rights Reserved.