Connected Wearables

This 360 View Update examines the current adoption, purchase intentions, and current and future use cases for connected wearables, including wearable cameras/camcorders and smart watches.

Price: $6,500.00

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About the Research

Previous Research

Connected CE: Trends & Innovation (Q3/15)

The Market for 4K TVs (Q3/15)

Streaming Media Devices (Q2/15)

360 View: CE Adoption and Trends (Q2/15)

Smart Watch and Beyond: New Mobile Experiences (Q2/15)

Smart Watch: Extending the Mobile Experience (Q2/15)

Key Findings

Industry Insight

Recommendations

Smart Watches

Smart Watch Ownership (2014 - 2015)

Smart Watches Purchased in the Last 12 Months (2014 - 2015)

% of Devices Acquired as a Gift in 2014 (Q1/15)

Smart Watch: Average Price Paid (2013 - 2014)

Price Paid for Smart Watches (Q3/15)

Smart Watch Purchase Intentions (2014 - 2015)

Brand of Smart Watch Purchased (Q3/15)

Smart Watch: Top Five Brands Purchased in Year (2013 - 2015)

Wireless Headphones and Earbuds

Adoption of Wireless Headphones and Earbuds (2015)

% Using Wireless Headphones or Earbuds with Other Devices (Q3/15)

% Using Wireless Headphones or Earbuds with Common Devices by Age (Q3/15)

Wireless Headphones and Earbuds Activities (Q3/15)

Smartphone and Tablet Ownership (2009 - 2015)

Headphones and Earbuds Purchased in the Last 12 Months (2014 - 2015)

Purchase Intentions for Headphones and Earbuds (2014 - 2015)

Brand of Wireless Headphones Purchased (Q3/15)

Brand of Wireless Earbuds Purchased (Q3/15)

Price Paid for Wireless Headphones (Q3/15)

Price Paid for Wireless Earbuds (Q3/15)

Consideration of Multiple Models or Brands When Purchasing Wireless Headphones or Earbuds (Q3/15)

Reason for Considering Only One Model or Brand When Purchasing Wireless Headphones or Earbuds (Q3/15)

Reason for Purchasing Specific Model or Brand of Wireless Headphones or Earbuds (Q3/15)

Wearable Cameras and Camcorders:

Wearable Camera/Camcorder Ownership (Q3/15)

Wearable Cameras/Camcorders Purchased in the Last 12 Months (Q3/15)

Wearable Camera/Camcorder Purchase Intentions (Q3/15)

Activities Recorded Using Wearable Cameras/Camcorders (Q3/15)

Brand of Wearable Cameras/Camcorders Purchased (Q3/15)

Consideration of Multiple Models or Brands When Purchasing Wearable Cameras/Camcorders (Q3/15)

Price Paid for Wearable Cameras/Camcorders (Q3/15)

Additional Research from Parks Associates

Publish Date: 4Q 2015

Slides: 59


Authored By:
Barbara Kraus - Director of Research
Yilan Jiang - Senior Research Manager
Katherine Li - Researcher
David Mitchel - Research Analyst
John Barrett - Director of Consumer Analytics

Published by Parks Associates
© January 2016 Parks Associates | Dallas, Texas 75248

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