Optimizing Retail Channel Results

Optimizing Retail Channel Results analyzes purchase trends for CE devices with an aim of understanding the competition between online and brick-and-mortar players. The research compares purchase drivers and prices between product categories as well as the leading online and brick-and-mortar retailers. Market share for the leading brands is also contrasted between online and brick-and-mortar retailers.

Price: $6,500.00

Purchase Questions?



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About the Research

Previous Research

Top-Quality Video: The Emergence of 4K (and 8K) (Q3/14)

New Business Models for Connected CE (Q3/14)

The Evolving Market For Streaming Media Devices (Q2/14)

Connected Gaming Consoles (Q2/14)

360 View: CE Adoption & Trends (Q2/14)

Streaming CE and Content Purchasing Habits (Q1/14)

Consumer Segmentation: The Big CE Spenders (Q3/13)

The Role of Retail Stores (Q2/13)

Key Findings

Recommendations

Retail Purchasing:

Percentage of Broadband Households Buying Consumer Electronics in Year (2007 - 2013)

Percentage of Broadband Households Purchasing CE Devices From Specific Retailers

Units Sold by Major Retailer

Retailer Unit Sales Revenue by Product Line

Retailer Demographics:

Retail Shoppers by Age

Retail Shoppers by Income Level

Retail Shoppers by Geographic Area

Retail Shoppers by Education

Product Sales by Brick-and-Mortar vs. Online-Only Retail Channels:

Method of Purchase by Product Line (Q1/14)

Flat Panel TVs: Method of Purchase (2008 - 2013)

Streaming Media Players: Method of Purchase (2010 - 2013)

Gaming Consoles: Method of Purchase (2010 - 2013)

Smartphones: Method of Purchase (2010 - 2013)

Tablets: Method of Purchase (2010 - 2013)

Key Purchase Considerations by Retail Channel and Retailer:

Top 3 Flat Panel TV Purchase Considerations by Type of Retailer (Q1/14)

Top 3 Streaming Media Player Purchase Considerations by Type of Retailer (Q1/14)

Top 3 Gaming Console Purchase Considerations by Type of Retailer (Q1/14)

Top 3 Tablet Purchase Considerations by Type of Retailer (Q1/14)

Top 3 Smartphone Purchase Considerations by Type of Retailer (Q1/14)

Product Pricing by Retail Channel and Retailer:

Flat Panel TVs: Average Selling Price by Type of Retailer (Q1/14)

Streaming Media Devices: Average Selling Price by Type of Retailer (Q1/14)

Gaming Consoles: Average Selling Price by Type of Retailer (Q1/14)

Tablets: Average Selling Price by Type of Retailer (Q1/14)

Smartphones: Average Selling Price by Type of Retailer (Q1/14)

Reasons for Purchase by Retail Channel and Retailer:

Reason for Purchasing Flat Panel TV by Method of Purchase and Retailer (Q1/14)

Reason for Purchasing Streaming Media Player by Method of Purchase and Retailer (Q1/14)

Reason for Purchasing Gaming Consoles by Method of Purchase and Retailer (Q1/14)

Reason for Purchasing Tablets by Method of Purchase and Retailer (Q1/14)

Reason for Purchasing Smartphone by Method of Purchase and Retailer (Q1/14)

Method of Purchase & Brand by Retail Channel and Retailer:

Flat Panel TVs: Top Ten Brands Purchased in 2013 (Q1/14)

Streaming Media Player: Top Ten Brands Purchased in 2013 (Q1/14)

Gaming Consoles: Brands Purchased in 2013 (Q1/14)

Tablets: Top Ten Brands Purchased in 2013 (Q1/14)

Smartphone: Top Ten Brands Purchased in 2013 (Q1/14)

Additional Research from Parks Associates

Publish Date: 3Q 2014

Slides: 64


Authored By:
Barbara Kraus - Director of Research
John Barrett - Director of Consumer Analytics
Yilan Jiang - Senior Research Manager
David Mitchel - Research Analyst

Published by Parks Associates
© November 2014 Parks Associates | Dallas, Texas 75248

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

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