Consumer Fears in Connected Entertainment

Consumers enjoy the convenience and diversity of connected entertainment experiences, yet they are also concerned about their personal data, viewing habits, and financial information being hacked, misused, or sold to unknown third parties. Protecting user data while cultivating consumer expectations on right-of-use can alleviate consumer fears and encourage continued adoption of connected entertainment. This research explores data protection and monetization technologies, studies consumer expectations for and anxiety level associated with personal data protection and usage rights, and points to best strategies to win consumers’ trust in the connected entertainment era.

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Overview of Connected Entertainment Product & Service Adoption

Online Personal Data Security Concerns

Consumer Attitudes Towards Data Sharing

Impact of Concerns on Device Ownership & Purchase Intentions

Concern Mitigation Strategies & Sentiment

Publish Date: 4Q 2018

Slides: 53

Authored By:
Craig Leslie - Senior Analyst
Yilan Jiang - Director

Published by Parks Associates
© November 2018

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