Online Health Services

Online Health Services provides market analysis and recommendations for companies active in the digital health industry. It specifically examines consumer use of health-related websites and the demographic/health characteristics driving usage. It gauges the demand for additional online health services and the applications most likely to be welcomed by consumers.

This research is part of Parks Associates’ Digital Health research service which analyzes market trends for health care technologies, services, and devices.

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Digital Health: Online Health Services

About the Research

Previous Research

Key Conclusions


Health Profile

Health Lifestyle (Q2/12)

Health Lifestyle by Age(Q2/12)

Health-Related Activities (Q2/12)

Average Frequency of Health-Oriented Activities by Age (Q2/12)

Health Lifestyle by Age (Q2/12)

Very Good Health Condition by HH Income (Q2/12)

Health Insurance

Type of Health Insurance (Q2/12)

Type of Health Insurance by HH Income (Q2/12)

Type of Health Insurance by Age (Q2/12)

Familiarity with New Healthcare Organizations (Q2/12)

Familiarity with Healthcare Organizations by Health Condition (Q2/12)

Activities on Health-Related Websites

Health-Related Websites Visited (Q2/12)

Health-Related Websites Visited by Gender(Q2/12)

Health-Related Websites Visited by Health Condition (Q2/12)

Health-Related Websites Visited by Exercise Frequency (Q2/12)

Functions Engaged in on Health-Related Websites (Q2/12)

Online Health Activities by Age (Q2/12)

Online Illness vs. Fitness Management Activities by Age (Q2/12)

Online Health Activities by Exercise Frequency  (Q2/12)

Online Health Activities by Health Condition (Q2/12)

Demand for Online Health Services

Most Valuable Functions of Health-Related Websites by gender (Q2/12)

Most Valuable Functions of Health-Related Websites by Health Condition (Q2/12)

Interest Level in Functions on Health-Related Websites (Q2/12)

Interest in Functions on Health Websites by Exercise Frequency (Q2/12)

Interest in Functions on Health-Related Websites by Age(Q2/12)

Appeal of New Online Care Capabilities vs. Exercise Frequency (Q2/12)

Appeal of Online Care Capabilities by Age (Q2/12)

Publish Date: 3Q 2012

Slides: 54

Authored By:
John Barrett - Director of Consumer Analytics
Yilan Jiang - Director

Published by Parks Associates
© July 2012 Parks Associates | Dallas, Texas 75248

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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