Online Communication Tools for Healthcare

Online Communication Tools for Healthcare analyzes consumers who use online tools to communicate with healthcare professionals. It identifies key use cases and how usage patterns differ by use case. Particular attention is given to those with chronic health conditions. The report also gauges willingness to use such tools among non-users.

“Consumers use online tools to communicate with just about everybody except healthcare professionals. This is a sign that the healthcare industry needs to catch up to modern expectations for communication. People are ready if the industry is willing.” - John Barrett, Director, Consumer Analytics, Parks Associates
 

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Online Communication Tools for Healthcare

About the Research

Previous Research

Key Findings

Recommendations

Digital Health

Online Communication Tool users

Online Tools Used to Communicate with Care Professionals (Q3/13)

Online Tools Used to Communicate with Care Professionals (2012 vs 2013)

Use of Online Communication Tools by Households with Minors (Q3/13)

Frequency of using Online Communication Tools (Q3/13)

Types of Doctors Consulted Using Online Communication Tools (Q3/13)

Satisfaction with Online Communication Tools (Q3/13)

Online Communication Tools Use Case Groups

Online Communication Tool Users

Reason to Consult a Doctor/Healthcare Professional Using Online Tools (Q3/13)

Online Tool Use Case Groups (Q3/13)

Frequency of Online Tool Usage by Use Case Groups (Q3/13)

Types of Healthcare Professionals Consulted Using Online Tools by Use Case Groups (Q3/13)

Satisfaction with Online Tools by Use Case Groups (Q3/13)

Online Communication Tool Users with Chronic Condition

Online Tools Users with A Chronic Health Issue (Q3/13)

Online Health Users With a Chronic Condition by Age (Q3/13)

Digital method of Consulting a healthcare Professional by Online Health Users With a Chronic Condition (Q3/13)

Frequent Use of Digital method Use by Online Health Users With a Chronic Condition (Q3/13)

Types of Doctors Consulted by Online Tool Users With a Chronic Condition (Q3/13)

Face-to-Face Consultations

Face-to-Face Health Consultation (Q3/13)

Face-to-Face Health Consultation by Age (Q3/13)

Face-to-Face Health Consultation by Income (Q3/13)

Face-to-Face Health Consultation by Education Levels (Q3/13)

Face-to-Face Health Consultation by Type of Professional (Q3/13)

Face-to-Face Health Consultation by use Case Groups (Q3/13)

Digital Method of Consulting a Healthcare Professional by Face-to-Face Time (Q3/13)

Likelihood of Using Online Communication Tools

Online Communication Tools Users

Comfort with Online Communication Tools (Q3/13)

Openness to using Online communication Tools (Q3/13)

Use of Online Communication Tools by Age (Q3/13)

Use of Online Communication Tools by Income (Q3/13)

Comfort Using Online Tools to Consult with Healthcare professionals (Q3/13)

Reason to Consult a Doctor/Healthcare Professional Using Online Tool by Age (Q3/13)

Reason to Consult a Doctor/Healthcare Professional Using Online Tool by Income (Q3/13)

Driver for Using Online Communication Tools (Q3/13)

Driver for Using Online Communication Tool by Age (Q3/13)

Driver for Using Online Communication Tools by Income (Q3/13)

Driver for Using Online Communication Tools and Comfort Using Tools to Consult with Healthcare Professionals (Q3/13)

Additional Research from Parks Associates

Publish Date: 3Q 2013

Slides: 66


Authored By:
Yilan Jiang - Senior Research Manager
John Barrett - Director of Consumer Analytics

Published by Parks Associates
© November 2013 Parks Associates | Dallas, Texas 75248

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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