Disruption in Live Content Consumption

The way consumers watch television and video has evolved. Advancements in content management and delivery technology enable consumers to view television programming on their own terms in an on-demand environment. This research benefits content creators and distributors by helping them understand which consumers are shifting away from linear television and how their consumption habits are changing from traditional methods. Players can use this information to monetize their content, both in positioning services to consumers and positioning media to advertisers.

“The content distribution space is facing an environment where the linear broadcast is becoming slightly less valuable year-over-year,” said Glenn Hower, Senior Analyst. “This research provides a deep demographic analysis of the consumers who have largely moved away from linear television viewing, informing strategy for content providers and advertising partners on how to reach these audiences.”

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Overview of Content Consumption

Use of Devices for Video (2010 - 2016)

Total Average Video Consumption by Platform (2010 - 2016)

Total Average Video Consumption On a TV Set (2010 - 2016)

Total Average Video Consumption On a Computer (2010 - 2016)

Average Weekly Number of Hours Watching Types of Video on a Mobile Phone (Q3/16)

Average Weekly Number of Hours Watching Types of Video on a Tablet (Q3/16)

Content Consumption by Demographics

Average Video Consumption on a TV by Source by Pay-TV Subscription (Q3/16)

Average Video Consumption on a TV by Source, by Age (Q3/16)

Average Video Consumption by Source on a TV Set by Household Income (Q3/16)

Average Video Consumption by Source on a TV Set by Gender (Q3/16)

Average Video Consumption by Source on a TV Set by Marital Status (Q3/16)

Average Video Consumption by Source on a TV Set by Education (Q3/16)

Live TV Broadcast Viewing by Demographics

Breakdown of Live TV Broadcast Sources on a TV Set (Q3/16)

Breakdown of Live TV Broadcast Source on a TV Set by Age (Q3/16)

Average Percentage of Time Using Specified Sources to View Live TV Broadcast Channels on a TV Set (Q3/16)

Breakdown of Live TV Broadcast Source on a TV Set by Household Income (Q3/16)

Breakdown of Live TV Broadcast Source on a TV Set by Age & Marital Status (Q3/16)

Content Consumption by Connected CE Adoption

Watch Internet Videos by Platform (2015 - 2016)

Average Video Consumption on a TV Set by Watching Internet Videos on a PC (Q3/16)

Average Video Consumption on a TV Set by Connecting In-Home Entertainment Device to the Internet (Q3/16)

Average Video Consumption on a TV Set By Connecting Specified In-Home Entertainment Devices to the Internet (Q3/16)

Average Video Consumption on a TV Set by DVR Ownership (Q3/16)

Video Consumption by Live TV Viewers

Breakdown of Live TV Broadcast Video Sources on a TV Set by Watching Internet Video on TV (Q3/16)

Breakdown of Live TV Broadcast Video Sources on a TV Set by In-Home Entertainment Device Internet Connection (Q3/16)

Breakdown of Live TV Broadcast Source on a TV Set by Connecting Specified Entertainment Devices to the Internet (Q3/16)

No Live TV Consumers

TV Viewer Overview (2014 - 2016)

Average Video Consumption on a TV Set Among TV Viewers (Q3/16)

Average Video Consumption on a TV Set Among TV Viewers (Q3/16)

Cord Cutting and OTT Service Subscription by TV Viewers

Average Number of Days Per Month Partaking in Activities (Q3/16)

Monthly Expenditure on Digital Video Sources (Q3/16)

Appendix

Publish Date: 1Q 2017

Slides: 49


Authored By:
Glenn Hower - Senior Analyst
Yilan Jiang - Senior Research Manager
Katherine Li - Researcher
David Mitchel - Research Analyst

Published by Parks Associates
© March 2017 Parks Associates | Dallas, Texas 75248

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