Energy Management Bundles

Energy Management Bundles evaluates the appeal for energy related monitoring services in the context of the smart home. It quantifies how bundling energy services with other smart home value propositions can expand reach and appeal of smart home services, identifies how bundling energy services can drive recurring revenue, and examines how appeal of energy related monitoring services is impacted by smart product ownership, smart home service subscription, and energy-saving actions.

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About the Research

Previous Research

Winning Smart Home Strategies for Energy Management (Q3/15)

The Market for Smart Thermostats (Q2/15)

Energy Services in the Smart Home (Q1/15)

360 View: Energy Management, Smart Home, and Utility Programs (Q1/15)

Digital Engagement of Consumers: Home Energy Management (Q4/14)

Trends and Segments for Home Energy Management (Q3/14)

Key Findings

Industry Insight

Recommendations

Energy Management and Smart Home Services:

Energy Management in the Context of the Smart Home

Most Appealing Smart Home Management Features (Q2/14)

Other Appealing Smart Home Management Features (Q2/14)

Optimal Feature Combinations (TURF Analysis) (Q2/14)

Energy Management and Smart Products:

Energy Management and Smart Home Devices

Smart Home Device Adoption Rate (2014-2015) & Smart Home Device Purchase Intention (2014 -2015)

Smart Home Device Ownership by Age (2014-2015)

Average # of Smart Home Devices Owned Among Owning HHs by Age (Q2/15)

Smart Home Device Ownership by Home Size (2014-2015)

Average # of Smart Home Devices Owned Among Owning HHs by Home Size (Q2/15)

Segmentation Overview

Parks Associates Smart Home Segments

Smart Home Segments (Q2/14)

Smart Home Device Ownership by Segment (2014-2015)

Overall Smart Home Device Purchase Intention by Segment (2014-2015)

The Consumer Journey to Energy Efficiency:

The Journey to Energy Efficiency

Energy Saving Actions (2013 - 2014)

Number of Energy Saving Steps Taken (Q4/14)

Groups of Energy Saving Actions (Q4/14)

Percentage of BB HHs Taking Energy Saving Actions Within Groups (Q4/14)

Energy Management Service Bundles:

Energy Management in the Context of Bundled Services

Appeal of Value-Added Monitoring Services (Q4/14)

Likelihood of Subscribing to Value-Added Monitoring Services (Q4/14)

Appeal of Value-Added Monitoring Services by Smart Home Device Ownership (Q4/14)

Likelihood of Subscribing to Value-Added Monitoring Services by Smart Home Device Ownership (Q4/14)

Likelihood of Subscribing to an Energy Monitoring Service by Smart Home System Ownership (Q4/14)

Likelihood of Subscribing to an Appliance Monitoring Service by Smart Home System Ownership (Q4/14)

Likelihood of Subscribing to a Heating and Air-Conditioning Monitoring Service by Smart Home System Ownership (Q4/14)

Appeal of Energy Monitoring Service by Steps of Energy Saving Actions (Q4/14)

Intention to Subscribe to Energy Services by Steps of Energy Saving Actions (Q4/14)

Appeal of an Energy Monitoring Service and Energy Saving Actions (Q4/14)

Appeal of an Appliance Monitoring Service and Energy Saving Actions (Q4/14)

Appeal of a Heating and A/C Monitoring Service and Energy Saving Actions (Q4/14)

Additional Research from Parks Associates

Publish Date: 3Q 2015

Slides: 63


Authored By:
Tom Kerber - Director, IoT Strategy
John Barrett - Director of Consumer Analytics
Yilan Jiang - Senior Research Manager
David Mitchel - Research Analyst

Published by Parks Associates
© August 2015 Parks Associates | Dallas, Texas 75248

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Printed in the United States of America.

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