Consumer Demand for High-End Entertainment Devices

High-end entertainment devices provide a premium entertainment experience to those consumers willing to invest in them. This study measures the adoption and use of high-performance video, gaming, and audio devices among U.S. broadband households and the related content services used by owners of these platforms. It presents an investigation of purchase motivation, buyer urgency (current vs. future purchasing), and options for device makers to drive greater adoption.

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Consumer Electronics Purchases and Purchase Intentions

Percentage of U.S. BB HHs Buying Consumer Electronics Devices within the Past 12 Months (2013-2018)

Purchases of Entertainment Devices in Past 12 Months (2016-2018)

Purchases of Home Theater Components in Past 12 Months (2016-2018)

Entertainment Device Purchase Intentions (Q3/18)

Smart Speaker Purchase Intentions By Ownership Status (Q3/18)

Smart Speaker with Voice Assistant: Purchase Considerations (Q1/18)

Home Theater Product Purchase Intentions (2016-2018)

Amount of Time Spent Between Planning to Purchase and Purchasing Product (Q3/18)

Consumer Spending Segments: Who Are the Buyers?

Spending Segments (Q3/18)

Demographics of CE Purchasers by Spending Segment (Q3/18)

Spending Segments by Tech Adoption Segment (Q3/18)

Attitudes of Spending Segments (Q3/18)

Home Theater and Entertainment Product Adoption by Spending Segment (Q3/18)

Home Theater Product Purchases by Spending Segment (Q3/18)

Entertainment Product Purchases by Spending Segment (Q3/18)

Average Price Paid For Big Ticket CE Devices by Segment (Q3/18)

Average Price Paid For Mid-Priced CE Devices by Segment (Q3/18)

Entertainment Device Purchase Intentions by Spending Segment (Q3/18)

Home Theater Product Purchase Intentions by Spending Segment (Q3/18)

Intended Spending Over the Next 12 Months by Segment, Pt 1 (Q3/18)

Intended Spending Over the Next 12 Months by Segment, Pt 2 (Q3/18)

High-End Video Products: Adoption and Trends

Adoption of High-End Video Products by Spending Segment (Q3/18)

Crossover in Adoption of High-End Video Products (Q3/18)

Adoption of Other High-End Products Among Video Adopters (Q3/18)

Primary Television Screen Size by TV Type (Q3/18)

Penetration of TV Features by TV Type (Q3/18)

Television Adoption by Spending Segment (Q3/18)

Brand of Primary TV by TV Type (Q3/18)

Devices Connected to Primary TV (Q3/18)

Devices Connected to Primary TV by TV Type (Q3/18)

Adoption of Streaming Media Player Brands (2017 - 2018)

Adoption of Roku Players by Model (Q3/18)

Adoption of Fire TV Devices by Model (Q3/18)

Adoption of Apple TV Devices by Model (Q3/18)

Adoption of Chromecasts by Model (Q3/18)

Streaming Media Player Brand Used Most Often by Spending Segment (Q3/18)

High-End Gaming Products: Adoption and Trends

Adoption of High-End Gaming Products by Spending Segment (Q3/18)

Crossover in Adoption of High-End Gaming Products (Q3/18)

Adoption of Other High-End Products Among Gaming Adopters (Q3/18)

Adoption of Gaming PC Brands (Q3/18)

PC to TV Connections by Spending Segment (Q3/18)

Ownership of Current Generation Gaming Consoles (Q3/18)

Adoption of VR Headsets by Ownership of Gaming Devices (Q3/18)

Top 5 Virtual Reality Platforms (Q3/18)

Adoption of Virtual Reality Headset Models (Q3/18)

High-End Audio Products: Adoption and Trends

Adoption of High-End Audio Products by Spending Segment (Q3/18)

Crossover in Adoption of High-End Audio Products (Q3/18)

Adoption of Other High-End Products Among Audio Adopters (Q3/18)

Smart Speaker Brand Ownership (Q3/18)

Smart Speaker Model Ownership (Q3/18)

Features of Most Commonly Used Soundbar by Spending Segment (Q3/18)

Brand of Most Commonly Used Soundbar (Q3/18)

Publish Date: 4Q 2018

Slides: 73


Authored By:
Kristen Hanich - Senior Analyst
Yilan Jiang - Director

Published by Parks Associates
© December 2018

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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