Supporting the Smart Home

Supporting the Smart Home examines the adoption of smart home devices. It gauges the degree to which consumers experience technical problems when using and setting up their smart home devices and how those problems are resolved. The research analyzes demand for smart home support services by evaluating the importance of value-added features and consumer willingness to pay for support service packages at various price points.

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Parks Associates Smart Home Segments

About the Research

Previous Research

360 View: Supporting the Connected Consumer (Q1/15)

Tech Support: Meeting IoT Demands (Q1/15)

Consumer Segmentation: Who Is Buying Support Subscriptions (Q4/14)

Consumer Segmentation: Smart Home Packages (Q4/14)

Tech Support: International Market Opportunities (Q3/14)

The Opportunity for Smart Home Support (Q2/14)

Key Findings

Industry Insight

Recommendations

Overview of Smart Home Segmentation

Segmentation Overview

Segmentation Methodology

Smart Home Segments (Q1/15)

Segment Demographic Profiles

Overview of Smart Home Adoption:

Smart Home Device Ownership (2014)

Smart Home Device Adoption Rate (Q1/15)

Smart Home Device Purchase Intentions (2014 - 2015)

Smart Home Device Ownership & Purchase Intention by Smart Home Segments (Q1/15)

Home Control System Ownership (2014)

Likelihood of Acquiring a New Home Security System (Q1/15)

Technical Problems with Smart Home Devices:

Number of Smart Home Devices with Monthly Technical Problems (Q1/15)

Percentage Experiencing Problems with Smart Home Devices (Q1/15)

Percentage Experiencing Problems with Smart Home Devices by Smart Home Segment (Q1/15)

Smart Home Device Problems (Q1/15)

Actions Taken to Resolve Technical Problems (Q1/15)

Resolution of Smart Home Device Technical Problems (Q1/15)

Type & Cost of Professional Assistance Received (Q1/15)

Type of Company Providing Professional Assistance (Q1/15)

Demand for Smart Home Support:

Importance of Value-Added Features to Smart Home Devices (Q1/15)

Importance of Value-Added Features to New Smart Home Devices by Smart Home Segments (Q1/15)

Willingness to Pay $9.99/Month for Privacy and Support Service for New Smart Home Devices (Q1/15)

Willingness to Pay $9.99/Month for privacy & Support Service for New Smart Home Devices by Smart Home Segments (Q1/15)

Willingness to Adopt a Privacy & Support Service for an Integrated Home Security/Home Control System (Q1/15)

Willingness to Adopt a Privacy & Support Service for an Integrated Home Security/Home Control System by Smart Home Segments (Q1/15)

Likelihood of Adopting a Home Security System with Professional Monitoring Service + a Privacy and System Support Service at $39.99/Month (Q1/15)

Likelihood of Adopting a Home Security System with Professional Monitoring Service + a Privacy & Support Service at $39.99/Month by Smart Home Segments (Q1/15)

Likelihood of Acquiring a New Home Security System with Privacy & Support Service (Q1/15)

Additional Research from Parks Associates

Publish Date: 2Q 2015

Slides: 60


Authored By:
Patrice Samuels - Senior Analyst
John Barrett - Director of Consumer Analytics
Yilan Jiang - Senior Research Manager
David Mitchel - Research Analyst

Published by Parks Associates
© May 2015 Parks Associates | Dallas, Texas 75248

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